LaunchDM provides Search Engine Optimization (SEO) services to large and small businesses in NYC and beyond, including those in the most competitive sectors, such as real estate, financial services, insurance, manufacturing, travel, retail and healthcare.
Every day there are 2.9 billion searches performed in Google, according to internetlivestats.com, and this number represents about 65% of all worldwide web searches. Amazing, right? Of course, it would be even more amazing if your business appeared in the first few organic search results. LaunchDM can help make that happen.
LaunchDM is an international creative digital marketing studio that, for over 17 years, has been customizing search marketing plans that zero in on the uniqueness of each individual business. There’s no one-size-fits-all strategy. Instead, we take a unique approach to SEO and offer a variety of innovative solutions, both online and offline, for marketing your business.
If jargon like bots, bounce rates, long-tail keywords, black hat strategies, and algorithms with animal names, like Panda, Penguin and Hummingbird, are bewildering, LaunchDM can help you understand the buzzwords as well as the whole process of SEO that we do so well.
What is SEO?
Search Engine Optimization is a complex set of rules and practices that make your site “findable” by search engines, and improve your rankings so that customers can also find you. It helps your business rank high on search result pages for words and phrases that relate to your products or services.
Many of the old tricks and manipulative tactics that used to be popular for SEO no longer work. Instead, we focus on the tactics that do. Today, SEO is technical, analytical and traditional marketing all rolled into one.
You also need a mobile SEO strategy. Google rewards mobile-friendly websites with better rankings. Of equal importance, over 50% of Google’s search traffic is now coming from smartphone and tablet users. If those users fail to have a great experience using your site, they will simply move on. Creating a mobile site should be at the core of any solid SEO plan.
SEO is one of several major Search Engine Marketing components, including keyword research, web analytics, conversion rate optimization, and paid search (PPC). Based on your industry, budget and marketing goals, some of them may be more suitable than others for your business. LaunchDM can help you decide.
What to Look For
An SEO company can make or break your marketing campaign. Here are a few things that can help you recognize the reputable SEO agencies among the snake oil salesmen.
- Transparency: Look for SEO consultants who are straightforward about the methods they use to boost your site’s rankings. Some things will be proprietary, but beware of those who won’t explain the tactics they’re using, why, and when you can realistically expect to see results. At LaunchDM, we want our clients to know exactly what we’re doing throughout the process.
- Reputation: SEO companies that excel at what they do will develop a good reputation in the industry. Look for authorities in the field, professionals who speak at industry events and have a well-established social media presence. Look for an agency that has formed long term business relationships with clients who will eagerly recommend them.
- Candor: If you find an SEO firm that promises you the moon, keep looking. SEO is a long-term process. You may see the results of a well-executed strategy in a few months, but sometimes it will take much longer. SEO is not magic, and no agency can guarantee high rankings for its clients.
Search engine optimization (SEO) is how you found us. Now, let LaunchDM help you get your business in NYC to stand out from the crowd.
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