LaunchDM is a leading marketing agency with vast experience in the most competitive online markets, such as NYC, San Francisco, Baltimore and Philadelphia, for nearly two decades. We are passionate about helping you build a robust presence for your brand on the Web.
LaunchDM, short for Launch Dynamic Media, has worked in all major markets, including manufacturing, finance, health, real estate, and so on, taking an innovative approach to the volatile search industry and emphasizing unique websites, clear, integrated marketing strategies, and long-term customer relationships.
Mobile Action Plan
By 2016, experts expect more than 192 million Americans to be using smartphones. This provides businesses with an astonishing number of opportunities to connect with potential customers, but as many as 50% of business websites are not properly optimized for mobile.
If you’re already doing SEO or PPC advertising, it’s crucial to make mobile marketing part of your overall strategy. There are over 3.5 billion Google searches per day and 87% of American adults use the internet. LaunchDM can help you take advantage of this expanding market and attract mobile users to your brand.
SEM Action Plan
Search Engine Marketing has been LaunchDM’s core service since 1997. It’s the art of driving more and better qualified traffic to your site to gain greater online visibility through the use of paid search, such as Pay-Per-Click (PPC) advertisements, Search Engine Optimization (SEO), and Social Media Marketing (SMM). You could call it “PR” for your business’ website.
SEO can be done on- and off-site to impact the visibility of your website. It’s a cost-effective way of getting to the top of the search results and a lucrative means of attracting customers, but SEO and SEM uses different tactics. Under the right circumstances, combining them into one comprehensive marketing strategy can be very beneficial for your business.
Paid Search Action Plan
Pay-per-click advertising can be a great way to get visitors when you need traffic now, and there are many situations when it makes sense for your business.. But it can be risky. With poor management, you can spend a fortune and end up with little to show for it.
At LaunchDM, we manage a multi-million dollar advertising budget for our clients throughout the year on the Google AdWords and Microsoft Search Advertising platforms. After careful attention to keyword search volumes, audience demographics, geographical considerations and more, we can help you tell you if a PPC campaign would be viable and help you connect your business with the world.
Social Action Plan
Your business can gain an enormous amount of brand buzz by building social media relationships. But there’s no point in linking to your Facebook or Twitter page if you rarely interact with your audience. If your business isn’t serious about spending the time to communicate with your audience via social media as part of your overall marketing plan, you simply shouldn’t do it.
In today’s world, we feel it’s imperative for businesses to capitalize on the opportunities social media offers to build an online community to strengthen relationships, increase brand awareness, and influence and drive customers and prospective buyers to action.
As a leading marketing agency serving businesses in NYC and everywhere else on the planet, LaunchDM can support and streamline your company’s efforts by developing an effective strategy and action plan. Call us today to start boosting your brand to the next level.