A long-term social media strategy can benefit all types of businesses in NYC and beyond. As a leading marketing agency, LaunchDM offers a mixture of technical expertise, artistic aptitude and vast experience in a wide range of businesses and industries.
LaunchDM is an international dynamic media studio that combines the masterpiece status designs of our fine artists with the industry-leading code of our developers to help companies of all sizes and from all sectors tell their stories in today’s world.
Leveraging Social Media
The heart of all marketing is the connections you make, and Social Media Marketing (SMM) plays a crucial role. It can help drive traffic to your website, but it can also help your SEO campaign. If the content you place on social media gets good buzz, you can expect higher search engine rankings in return.
The fact is, billions of people use social media every day. They don’t just want to read facts about your company on a website; they are looking for a human connection to your brand. Openness and transparency can be a scary thought for many business owners, but customers crave it. Connect with them, inspire trust, and then improve their lives in a way that results in profit for your business.
But listening is just as important as speaking. Unlike email campaigns, print or TV ads, and PPC campaigns, social media gives your customers an opportunity to talk back to you. The last thing they want is a one-direction robot. Show them you’re listening; if they Tweet questions, Tweet back answers.
Measuring Social Media Success
Facebook “likes” are definitely not profits, but they can be a good indicator of success. There are some other metrics we use to measure success of a social campaign:
- Referral Traffic: We can use analytics to measure who comes to your site from social media and completes a lead generation form or, better yet, buys something.
- Engagement: The purpose of social is to create valuable content that inspires people to act. Are they clicking on links in your posts? Sharing on Facebook or LinkedIn? Retweeting your messages on Twitter? Rating your YouTube videos? Commenting on your posts? If engagement with the audience is low, we’ll take a critical look at how to improve your content.
- Leads & Better Rankings: Tapping into the massive social media audience can open your business up to thousands, even millions, of potential leads. Google and Twitter work together to index tweets in real time. If you improve your engagement with consumers on Twitter, you may be able to use it to increase your presence in Google’s SERPs.
- Branded Traffic: If you are warming up your prospects on social and keeping them engaged, analytics will show an increase in consumers searching for your brand in search engines.
Social media can be a powerful platform when you build and maintain it well. If you’ve attempted it in the past but let it fall by the wayside, or if you haven’t tried it yet, LaunchDM can help you take the plunge.
Social media marketing can be a rewarding, enjoyable and profitable endeavor. Evaluating agencies in NYC can be a daunting task. We hope you will get in touch with LaunchDM to learn how we can help you leverage both social media and search channels to help grow your business.