When it comes to mobile application development in NYC, LaunchDM can provide the expertise you need for both customer-centered and enterprise mobile apps that provide for better collaboration, increased productivity, and improved marketing for your products and services.
LaunchDM has been developing premium-quality Web solutions for over 17 years and can help your business capitalize on today’s growing trends in interactivity, rich media, mobile and more. Our talented in-house team has vast experience in all of the leading web technologies. We can deliver front-end design and technical back-end programming that will help you transform your internal business processes and/or attract new customers.
Do You Need a Mobile App?
People use mobile apps for a wide variety of tasks, and they offer brand new ways for you to connect with customers. If you think your business needs a mobile app, here are some questions to ask yourself:
- Who is your target audience? What percentage of them uses smartphones and tablets, and what are their preferred devices? How inclined will they be to download your app?
- Do you intend to monetize the app and offer in-app advertising and/or subscriptions? Apps you create for brand marketing purposes are generally offered free of charge.
- Do you need a single-platform or multi-platform app? Single-platform apps will work only for one specific platform; e.g., an iPhone app will work only on an iPhone. Multi-platform apps are more complex; however, they can be developed with rich functionality that will increase the reach of your brand.
Better Enterprise Mobile Applications
Unlike consumer apps, enterprise level mobile applications can be more complex because of their need to integrate with backend data systems. If this has prevented you from jumping into mobile, LaunchDM can help you provide secure apps that perform well and successfully interface with your corporate backend. This is especially important for your mobile generation workforce (aka “Millennials”) that is driving innovation in the modern work environment.
In fact, studies show these employees are 15 times more likely to give up coffee rather than their mobile device. Over 70% of them use their personal devices and apps for work-related tasks because the available enterprise apps simply aren’t good enough and don’t function well across multiple devices. They’re more productive when they can work when and where they want, and happiest when they can choose their own device.
Launch DM can help you build enterprise mobile apps that your workforce will enjoy using.
If you have sales people in the field, well-designed Salesforce apps will support and encourage your team to become more productive on the go, and to share content, knowledge and expertise across teams and across different mobile devices and networks.
If you’re in a non-digital business – a roofing contractor, for example – an app that allows homeowners to get a quick quote can lift your brand above your local competitors and help you land new customers who are searching for answers or services online. Likewise, if you operate a well-known local bakery and have loyal customers, expand the reach of your brand to random travelers passing through town who may need some brownies right now.
When done the right way, mobile application development can open new doors for your business in NYC and for your brand. When you’re ready to explore the possibilities, LaunchDM can help you create a unique solution. Call us today to learn more!