With the right marketing and branding approach, even small, local NYC food merchants have opportunities today to attract customers to their products, including consumers around the globe.
LaunchDM is a premier full-service marketing and web development agency that has been serving small and large businesses in virtually every industry, including manufacturing, finance, health, and real estate, for over 17 years. In the food industry, our clients have included Sweet Street Desserts, Reppert’s Candy, Giorgio Fresh Company and Unique Pretzels.
Once upon a time, food businesses relied heavily on walk-in traffic, newspaper and magazine reviews, and word-of-mouth. In these days of tablets, smartphones, and an overcrowded marketplace, brand positioning, innovative strategies and a sound marketing plan are what it takes to succeed.
With deep experience in the food and beverage industry, we use our unparalleled experience, our long-standing connections, and our extensive resources to provide end-to-end strategic solutions that will help you sell your products and services.
Of course, you may be looking for more than just an eye-catching logo or clever box design, although we do those too! LaunchDM’s level of engagement includes brand naming, brand positioning, identity, packaging, promotion, advertising, and other services, such as:
- Brand Audits
- Product Development
- SWOT Analysis
- Cultural Analysis and Trends
- Brand and Marketing Strategy
- Web Design, Development & Maintenance
- Graphic Design
- Social Media Strategy & Management
- Sales Tools and Marketing Collateral
- Packaging and POS
- Product Database Development
- Print and Digital Advertising
- Trade Show Coordination
- Search Engine Optimization
Because LaunchDM is a full-service agency, we do these things and plenty more. If it has to do with selling your company and its products/services, we can do just about anything you need. If you want to be sure, we’d love to talk with you.
Food Marketing Tips
- The label on your package will be one of your most important marketing tools. Since it will typically be the first impression you make on your customer, we can help you make your food packaging count.
- Social media – like it or not – is one of the fastest and most inexpensive ways to promote your product to a huge audience. We can help you create demand for your food or beverage product, and drive increased loyalty and advocacy.
- By helping you enhance your product packaging and tailor your advertising to promote the special features of your product, we can help you reach a wider (and captive) audience.
- The days of using your website strictly as a business card are gone. If the food products you sell can be packaged and shipped easily, enabling visitors to buy online via your website can have a huge impact on sales.
- Competition is increasingly mobile. LaunchDM can help you get your products to a convenient place on the mobile web that’s consistent with your brand image and increases your brand exposure.
Whether you own a restaurant in NYC, operate a mobile catering truck, or manufacture gourmet products, LaunchDM offers innovative food marketing services that will help you solve both your business objectives and consumer need.