The draw of WordPress Salesforce integration in Harrisburg, PA is the affinity of their designs. Working with plugins to hand select preferred features and design your own infrastructure is a palatable option for a majority of businesses, especially considering how complex the systems are. However, while plugins are an accessible option, they’re not always the best option. Depending on the complexity of your data or a desire for greater control over your site’s styling, designing a custom-built solution may be your path forward.
That being said, going through and building a solution from the ground up may provide an extraordinary level of customization, but it does so at the cost of simplicity. Without extensive experience with Salesforce APIs, advanced development skills, and a thorough understanding of the intricacies with both systems, your project won’t get off the ground. Thankfully, LaunchDM has personal experience working with Salesforce’s internal development and design teams, affording us an unparalleled level of expertise working with Salesforce integration for most CMS platforms.
The Pros of Customization
Salesforce is the muscle behind your company’s success. It’s the powerhouse storing all your essential data, enhances internal processes, mobilizes your company, and optimizes workflow through responsive data distribution and entry. Pairing it with WordPress allows you to have a customer-facing portal, streamlining the form entry and data retrieval process.
If you’re opting for the custom-built WordPress Salesforce solution, that means your site needs to be capable of functions not as readily accessible through normal plugin means. Because you’re taking personal control over its UI/UX, you’re not as bound by conventional restrictions regular integration methods face. You benefit from:
- Advanced complex query and large dataset management
- Styling and presentation control
- Broader control over Salesforce objects and fields
- Specialized forms, fields, and user interaction
- Either one or bidirectional information flow between CRM and CMS
As you might be able to tell, customization equals control. Control over how your site functions, what unique solutions you may need for optimal performance, and how users can interact with your content affords you unilateral visibility and accountability over website function. Essentially, the buck stops with you, helping you achieve your business goals by a direct, personalized route.
The Cons of Customization
It’s expensive. It’s expensive, it’s complex, and it’s going to take a longer amount of time before you’ve fully integrated WordPress with Salesforce. Like any venture worth undertaking, a custom-built solution is an investment, and in the wrong hands it can be a risky investment. That’s why hiring a reliable developer like LaunchDM can provide the full suite of essential services necessary for a great return on investment.
Custom-built may be the right choice for your company, but it requires the highest level of commitment and implementation. Adding onto that, Salesforce inherently has some API limitations that can only be increased through extra investment. Developing from the ground up may give you the whole world for building your optimal site, but you can’t have everything without a higher cost.
Whatever your choice, LaunchDM is there to provide the support needed to see the project through to its conclusion. Our teams, armed with direct contact with Salesforce’s resources, are dedicated to providing you with a one-of-a-kind WordPress Salesforce integration in Harrisburg, PA. If you’re interested in partnering with us, call us at (610) 898-1330 or visit our contact page to set up a free 15-minute consultation.
