LaunchDM is an international digital agency which provides integrated internet marketing strategies that help businesses in Allentown build their web presence.
We have been delivering solutions for the web for 17 years. Our combination of technical expertise and artistic aptitude can help your company build a robust online presence for your brand on the web, reaching your target audience via the latest in web, mobile and branding solutions.
LaunchDM’s primary objective is to create an amazing brand experience for your customers by helping you engage with them in every way possible and enrich the experiences they have with you. For the greatest return, you will need to be everywhere they are, and LaunchDM can help you get there.
An Engaging Brand
But, what does it mean to have an “engaging” brand? It’s not something you can simply tell people; you have to show them. Take Twitter, for example. Having the most followers doesn’t make your brand engaging; it simply means you have a lot of followers. You have to do better than that.
Having an engaging brand means that you’ve spent the time to develop strong ties to your customers. You try your best to serve their needs and meet their expectations. You interact with them with sincerity. The reward is loyalty.
When they think of the products or services you sell, they turn to you, not necessarily because you have the best product, but because you make the best effort to engage them, listen to their answers and meet their needs.
Actions speak louder than words. Developing a well thought-out marketing strategy with actions that show your interest in your potential customers can help you own your desired position in the marketplace. LaunchDM can help.
We’ve provided digital marketing and web design strategies for many well-known brands, including Salesforce.com Services, Pocono Raceway, Smithsonian, Sweet Street Desserts, U.S. Boiler Company, and more.
The Business of Marketing
The marketing tools we use today are constantly changing, but the business of marketing remains the same.
Think back to a time when there were no blogs, mp3s, podcasts, apps, or iTunes. Remember the days when there was no Facebook, Twitter, LinkedIn, Pinterest, and other social media sites that cater to every demographic. These “fads” have been around for less than two decades, so how did you reach your customers?
As recently as 1997, only 18% of homes were connected to the Internet and only 36% had computers. Now, both numbers are around 80%. The first iPhone didn’t come on the scene until 2007, and, today, there are more than 150 million smartphone users in the U.S. alone.
Before the Internet and search engines took over, newspapers, radio, TV and the Yellow Pages were about the only games in town. In just 10 to 15 years, technology has blossomed. We have radically different channels available to connect to consumers now, and they seem to have an unquenchable thirst for information.
Although the tools have changed, the golden rules of marketing have not:
- Build your brand: Focus on how to naturally attract your target audience and deliver a consistent brand message in everything you do, e.g., website, advertising, marketing collateral, in-store displays, your tradeshow booth, and the language you use to get your message across.
- Drive traffic: Consider the many ways that marketing can drive traffic to your door, whether it’s a physical or virtual door, and generate leads to improve your sales.
- Optimize the experience: Think about how marketing can help you optimize the customer experience and convert them into customers.
As an experienced marketing agency, LaunchDM can help you build a multi-channel campaign that will launch your Allentown business to a new level. Let’s get started today.
