How do you achieve better placement in Google search results and attract more visitors to your company’s website? Some agencies will blind you with science and confuse you with a lot of mumbo jumbo. LaunchDM, on the other hand, has a unique approach to Search Engine Optimization (SEO) in Allentown, Pennsylvania and we’re happy to help you understand how it all works.
Search Engine Optimization, or SEO, is a component of Search Engine Marketing (SEM). It is the simple act of helping businesses get discovered by search engines and ranked high on the search results page for words and phrases that are relevant to its business. You might think of it as quality control.
In general, Google measures relevance by comparing the page content (the words on the page) to a searcher’s query, and it measures authority primarily on the number and quality of links a page has in comparison to its competitors. Links are like votes, and they work in concert with other key elements to get your business elected to page one. Google promotes sites to the top of its rankings when it considers them to be authority sites. It’s our job to create the authority pages that help them find you.
Our proven techniques are designed to deliver high placement in the search engines to meet the marketing strategies of our clients and deliver consistent high-quality web traffic that will meet their business needs. Execution is the answer. Overdo the SEO and your site will be penalized. Do too little and no one will find your business on the web. SEO is a constantly changing game, and we pride ourselves on staying abreast of the many factors that affect search engine ranking.
An SEO company can make or break your internet marketing campaign. Here are a few things that can help you distinguish between reputable SEO agencies and snake oil salesmen.
The best SEO consultants are those who are honest and straightforward about their methods for boosting your site’s rankings. Although some things will be proprietary, be wary of those who won’t discuss the tactics they use, why they use them, and when you might realistically expect to see results. At LaunchDM, we always prefer our clients to know what we’re doing and why.
Respected in the SEO industry
SEO companies that really know what they’re doing will develop a good reputation in the industry. Look for professionals who are considered to be authorities in the field, who speak at industry events, and who have a well-established social media presence. Look for a professional agency that has formed long term business relationships with clients who are eager to recommend them.
SEO is a long-term process. Some businesses will see the results of a well-executed SEO strategy in a few months; others take far longer. Search engine optimization is not magic, and no search engine optimization company can guarantee high rankings for its clients. If you find an SEO firm that promises you the moon, keep looking.
Studies show that the first organic result in Google attracts about 20% of all clicks and 90% of searchers will never go past the first page of results. If your business is not on the first page, it’s pretty likely that your website will be difficult to find. LaunchDM has an in-house team with expertise in all of the leading web technologies and can address the on-site and off-site SEO needed for you Allentown based business to help you achieve more traffic, more clicks and more calls to your business.
SEO – it’s how you found us! Talk to us about using search engine optimization to advance your business today!
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