SEO is one of those business buzzwords that feels like it has more hype than it warrants. “SEO this, SEO that, SEO is so important,“ all of which don’t explain why it’s so valuable in the first place. It’s a tactic companies take for granted. If you’re planning on working with the best SEO company in Allentown, PA, having a rudimentary understanding of what makes SEO such a game changer will help you stay informed, stay knowledgeable, and stay on top of how to evolve your company.
LaunchDM has been working with SEO content for years, delivering volumes of content to a multitude of companies, all of which resulted in stark increases for overall profits. As a basic idea, SEO is there to drive traffic to your website. Increasing your active user base is essential for growing your client base, and growing your client base by extension nets you greater profits. Understanding the more intricate parts why this works, however, helps you leverage it more effectively in the ongoing future.
What is SEO?
Search Engine Optimization has been a part of the web for almost its entire existence. With roots tracing back to 1997, there’s only been a small window of time where SEO did not define successful online content. Since then, it’s grown to be a steadfast method of traffic control for companies’ online presences, instrumental in making you visible.
That last word, visible? That’s really what it’s all about. The internet is an ocean, and everyone in your field is fighting to be seen. You’re not going to rise to the top just by sitting around and believing in yourself. Search engines, like Google, Bing, and Yahoo, are constantly determining who gets the largest spike in traffic by the virtue of their first page.
How often do you visit the second page of Google search results? Only about 25% of online users do. The vast majority of people will either find what they’re looking for on the first page or they give up and make a new search. If you want to get noticed and reach the billboard, optimizing your SEO practices is how you get there.
How Do You Get to the Front Page?
Keywords.
LaunchDM has a practice of in-depth keyword analysis that finds, prioritizes, and implements choice keywords relevant to your company’s content that users are looking for. The more you appeal to a niche demographic of online searches, the more likely it’ll be that your company reaches an audience interested in what you offer.
Search Engine Marketing is the umbrella term for our services, involving a cavalcade of techniques, processes, and best practices designed to net you the best results. These services include:
- Search Engine Optimization
- Keyword Research
- Paid Search (PPC)
- Social Advertising
- Retargeting
- Analytics & Measurement
You could try to get to the front page on your own. Google it, the pages regarding how to optimize your search engine presence are all results of SEO practices, after all. However, if you’re inexperienced with the process, will you really risk wading out into untested waters when you could rely on a team of experts instead?
LaunchDM is the best SEO company in Allentown, PA because we deliver results. We use organic growth strategies other companies don’t, netting you the biggest bonuses for the most affordable cost. If you’re interested in partnering with us, call us at (610) 898-1330 or visit our contact page to set up a free 15-minute consultation.
