As a highly rated digital marketing agency, LaunchDM’s strategies focus on results for your Allentown, PA business – more leads, more sales, more conversions. Our talented team of professionals can help you develop what you want your brand to be and make it happen.
LaunchDM offers a remarkable mix of technical expertise, artistic aptitude, and vast experience in a wide range of businesses and industries. We can provide the solutions your business needs while working within your budget.
Our experience working with large and small local organizations, Fortune 100/500 companies, and businesses in virtually every industry, enables us to offer a vast toolbox of skills that guide businesses through new and evolving technologies in the digital space.
We have worked for some of the world’s most well-known brands, such as Unique Pretzels, HeyBuddy, EthoSource, Penske Logistics, Omni Cable, Sweet Street Desserts, Sovereign Bank/Banco Santander (one of the largest banks in the world), and Salesforce, to name just a few.
Search Engine Optimization (SEO)
SEO focuses on organic (unpaid) search results. It’s a cost-effective technique for rising to the top of the search results when a user looks for keyword phrases that are relevant to your business. SEO can be done “on site” and “off-site” to enhance the visibility of your business online. LaunchDM uses SEO fundamentals and optimization techniques that deliver real solutions and give your site the best chance of showing up at the top of the page.
Paid Search (PPC)
Paid search, also called PPC (pay-per-click), focuses on placing paid ads in standard search results. When managed properly, it can generate a tremendous return on your marketing investment. An effective campaign should be run by professionals, like the LaunchDM team, who know how to craft ads, bid for positions, choose the best keywords, geographically target, and test, test, test. We manage a multi-million-dollar advertising budget for clients on the Google AdWords and Microsoft Search Advertising platforms. We can help you see a positive ROI on your paid search activity, even on a limited budget.
Conversion Rate Optimization (CRO)
You could just make random changes to your website and hope the visitors come. Or, you could hire LaunchDM to develop and test hypotheses, run controlled tests, and evaluate results to ensure that the changes you make will lead to improvement. Smart businesses are making conversion rate optimization (CRO) an integral part of their digital marketing strategy. We have a full-service optimization solution that includes web analytics, design services, copywriting, and implementation.
If your website hasn’t been optimized to reach mobile audiences, you are definitely missing out. Today, the majority of searches on Google are coming from smartphones and tablets, and a growing number of consumers are buying products and services from mobile-friendly sites. LaunchDM can help you optimize your website for mobile so that you don’t risk losing customers. We can also help you identify the mobile search advertising opportunities on smartphones and tablets that will maximize your exposure.
LaunchDM is passionate about helping you reach your customers in Allentown, PA by means of our innovative digital marketing services. Get in touch with us today to get started.