LaunchDM offers proven search engine optimization (SEO) strategies that can increase traffic to your business in Allentown, PA. They are ethical, effective, cost efficient, and designed to build awareness of your brand on the web.
LaunchDM is an international creative digital marketing studio located in Reading, PA, that, for over 20 years, has been customizing search marketing plans that zero in on the uniqueness of each individual client. There’s no one-size-fits-all strategy for SEO. Instead, we take a unique approach and offer a variety of innovative solutions, both online and offline, for marketing your business.
What is SEO?
Search Engine Optimization is a complex set of rules and techniques that can increase the quantity and quality of traffic to your website through organic (unpaid) search engine results. The process is technical, analytical, and traditional marketing all rolled into one.
A well-executed SEO strategy can make your site “findable” by search engines and improve your rankings so that potential customers who have a genuine interest in the products or services you offer can find you, too.
When LaunchDM optimizes your website, our goal is to make it easy for humans and search engine robots to understand your content and ensure that your site is delivering exactly what your target customers want.
In addition to SEO, our search engine marketing services include other components, such as web analytics, conversion rate optimization, and paid search (PPC). Every business is unique and, based on your industry, budget and/or campaign objectives, some of these components may be more suitable than others for your business.
What to Look for in an SEO Company
Whether you need the best local SEO company for your small business or are looking for an enterprise solution, selecting the right SEO company is crucial. Here are a few qualities to look for.
Transparent: Look for professional SEO consultants who are straightforward about the methods they recommend for boosting your site’s rankings. Some things will be proprietary, but beware of those who won’t explain their tactics or when you can realistically expect to see results. At LaunchDM, we want our clients to know what we’re doing throughout the process.
Good Reputation: SEO companies that excel at what they do will have built a good reputation in the industry. Look for authorities in the field, professionals who speak at industry events, and those with a well-established social media presence. Look for an agency that has formed long-term business relationships with clients who are satisfied and eager to recommend them.
Integrity: Don’t fall for unrealistic promises. There is no “secret sauce” of SEO. What separates the amateurs from the experts is experience and proven successes. Although you may see the results of a well-executed SEO strategy in a few months, it will likely take much longer. It will depend primarily on your SEO campaign goals and your budget. A trustworthy company will never guarantee first page results.
As you look for an SEO firm to help improve the traffic and visibility of your business in Allentown, PA, consider LaunchDM. Our satisfied clients are our best references!
