Are you trying to improve your overall visibility while building a strong brand presence, but feeling lost and overwhelmed with the onslaught of digital marketing solutions? If so, content marketing – specifically Search Engine Optimization (SEO) – could be the answer. SEO content marketing from LaunchDM in Lancaster, PA, is an incredibly powerful tool for businesses as it offers them long-term value for their online presence. In concept, content marketing is relatively straightforward: produce high-quality original content and increase search engine rankings. In practice, however, SEO content marketing requires extensive knowledge, technical know-how, and creative strategy.
The innate challenges present in building and executing a compelling SEO content marketing campaign are why companies turn to LaunchDM for help. With over 20 years of experience, our team is highly skilled in creating and executing SEO content marketing campaigns that will bring your business success. Our professionals are adept at understanding the competitive landscape and tailoring campaigns to fit the specific needs and goals of each individual company.
Why Is Content Marketing Cost-Effective?
Content marketing costs up to 62% less than traditional marketing methods. The question is: why?
Traditional marketing is defined by the creation of original marketing content which is then distributed through a variety of channels, including newspapers, television, billboard advertisements, banner ads, and so on. Your ability to spread your brand message is directly proportional to your allotted budget for these campaigns, leaving a built-in limiter on outreach due to costs associated with media space. That’s accounting for media blocks your business is able to secure, not to mention any expenses related to the actual production of marketing material used throughout the campaign.
Classic marketing methods that cast a wide net aren’t necessarily obsolete, but they certainly aren’t cost-effective in the ways businesses need them to be. It’s hard to gauge audience impact when you aren’t using methods that directly lend themselves for tracking and analyzing results. Development has high costs, a smaller outreach, and notably less engagement as audiences veer away from “salesy” dialogue and content.
Content marketing doesn’t need to tangle with these same issues. By producing content for the purpose of engaging and educating audiences – rather than straight-up selling – businesses can generate natural interest, build trust with their consumer base, increase website traffic, and eventually improve product sales.
Developing high-quality content doesn’t require nearly the same amount of investment as traditional marketing collateral does, resulting in a greater return on investment for businesses. Plus, it gives your company more control over your marketing methods, allowing you to more easily target niche audiences with organic content designed to spread your brand message while improving search engine rankings.
LaunchDM has been providing SEO content marketing in Lancaster, PA for over 20 years. Our dedicated team of SEO experts will work with you to create a comprehensive strategy that is tailored to your specific needs, objectives and budget. We understand how important it is to continuously monitor your results in order to take advantage of any opportunities available. That’s why we are constantly monitoring our clients’ campaigns and keeping them up-to-date on new industry trends and developments that could be beneficial to their content marketing efforts. If you’re interested in partnering with LaunchDM, call us at (610) 898-1330 or visit our contact page to set up a free 15-minute consultation.
