Finding the right PPC manager can transform your business. When you need PPC (Pay-Per-Click) services in Lancaster, PA, consider LaunchDM. Our experienced team can help you boost your digital return on investment.
LaunchDM is a digital marketing leader and offers an amazing mix of technical expertise, artistic aptitude, and experience in a wide range of businesses and industries. We can provide the solutions your business needs while working within your budget.
We have delivered outstanding solutions for the Web for more than 20 years. We are experts in Internet marketing, including search engine optimization (SEO), paid search advertising (PPC), social media management, and overall digital marketing planning and strategy.
At LaunchDM, we manage a multi-million-dollar annual advertising budget on the Google Ads and Microsoft Advertising platforms and use Facebook Ads, Twitter Ads, and LinkedIn Ads, as well as other advertising platforms, such as Bankrate and Lending Tree, for our financial clients. We can also deploy national and/or localized display campaigns for banners or other creative.
Also referred to as paid search marketing, PPC marketing falls into the category of search engine marketing. PPC ads are the hyperlinked results you see at the top of the search engine results page (SERP). They look similar to the organic search engine optimized (SEO) results underneath them, but with a little “ad” box next to the result.
PPC is an enormously powerful advertising medium. It’s a “pay to play” way to get exposure for your business in search engine results. The ads display only to searchers who have already expressed interest in your products or services via a search query that uses a keyword phrase related to your business.
With paid search, you get to decide the maximum amount you want to spend, and you only pay when someone actually clicks on your ad. Typically, the more you are able to pay, the higher you will show up in the search results and the more clicks you will receive.
Paid search can be a powerful advertising option for many businesses, but not for others. It can be risky. With a poorly managed campaign, you can spend a fortune and end up with little to show for it. Making a PPC campaign work for your business requires a management firm with a complete arsenal of tools and the ability to execute campaigns with precision and efficiency.
After a quick analysis, the LaunchDM team can tell you if a paid search campaign would be viable for your business. After careful attention to keyword search volumes, audience demographics, geographical considerations, and more, we can help you connect your business with the world.
Not only can paid search ads boost awareness of your brand by as much as 80%, but they can expand your reach, attract more traffic to your site, and, ultimately, make you more money.
If you are looking for Pay-Per-Click (PPC) services to assist your business in Lancaster, PA, LaunchDM can help you develop a comprehensive strategy that takes advantage of all available opportunities. Call us today to get started!