If you think you may be ready for the services of a top digital marketing agency, hire the expert team at LaunchDM for your business in Lebanon, PA, and start reaping the rewards.
LaunchDM, headquartered in Reading, PA, is a creative digital marketing studio that has been serving clients all over the globe since 1997. We offer an amazing mix of technical expertise, artistic aptitude, and experience in a wide range of businesses and industries and can provide the solutions your business needs while working within your budget.
A few examples of the digital marketing services we offer include:
- Search Engine Optimization (SEO)
- Pay-Per-Click Advertising (PPC)
- Social Media Marketing & Advertising
- Influencer Marketing
- Brand Development
- Content Marketing
- Email Marketing
- Website Copywriting
- Custom Website Design
- Lead Generation
- Analytics & measurement
Of course, every business is unique and, based on your industry, budget and/or campaign objectives, some of these components may be more suitable than others for your business.
What is SEO?
Search Engine Optimization is a technique that incorporates keyword phrases that are relevant to your products and services into your website content, advertising, marketing collateral, social media posts, and everything else you publish, to help visitors find you on the Web.
It’s a complex set of rules and techniques that can increase the quantity and quality of traffic to your website through organic (unpaid) search engine results. The process is technical, analytical, and traditional marketing all rolled into one.
The expert SEO consultants at LaunchDM will discover the optimal keywords for your business and your industry sector. We can find the gaps in your keyword and content strategies that your competitors are targeting, but you are not, that are leaving you at a disadvantage when it comes to ranking. Many of our clients have enjoyed increases of 50% to 600% in their search engine traffic– and that’s just in just one year!
What is Paid Search (PPC)?
Paid search is a targeted and enormously powerful advertising medium. It’s a “pay to play” method of getting exposure in search engine results. The company doing the advertising pays for the ads which display only to searchers who have already expressed interest in the type of products or services they offer via search query.
With paid search, you get to decide the maximum amount you want to pay each time someone clicks on your ad and is delivered to your website. Typically, the more you are able to pay, the higher you will show up in the search results and the more clicks you will receive.
Paid search can be a powerful advertising option for many businesses, but not for others. It can be risky. With a poorly managed campaign, you can spend a fortune and end up with little to show for it. Making a PPC campaign work for your business requires a management firm with a complete arsenal of tools and the ability to execute campaigns with precision and efficiency.
Take advantage of the services of a top digital marketing agency like LaunchDM for your business in Lancaster, PA. When you’re ready to jumpstart your digital marketing efforts, give us a call at 610-898-1330 for a free consultation!