How does one go about designing a new logo that represents the core beliefs of the company? A logo needs to be an identifiable image that effectively communicates to your average consumer what your business is all about. For instance, an email marketing company may utilize a letter in their imagery, or a zoo may incorporate animals. Finding a company to create a meaningful logo design in Lancaster, PA is easier said than done. Not only do they need to employ skilled talent, they must have the capacity to gauge and execute your company’s vision in an effective deliverable.
These all happen to be qualifications that LaunchDM has proven to possess for decades. We’ve been on the forefront of an evolving internet landscape since our founding in 1997, watching, learning, and adapting to how the internet has changed over time. Staffed by top skilled artistic talent, we at LaunchDM have the utmost confidence in applying our years of experience toward creating the exact type of brand logo your company needs.
Choosing How to Represent Your Business
Designing a brand logo is an exercise in compact communication. That is, essentially, how much you can communicate to your customer’s through nothing more than a single image. Conveying a considerable amount of knowledge relating to what your company prioritizes, the industry you’re involved in, and practicing color theory to evoke emotional reactions is a lot to pack into a logo.
Everything from the font you choose to the positioning of the image speaks to your audience. How do you want your company to be perceived? Your logo is your first interaction with your audience, which means every sequential interaction they have with your business is informed by whatever preconceptions they developed the first moment they studied your logo.
Let’s refer to one of our case studies, D&B Elite Construction Group. Our approach while designing their new logo came to represent a recent change – specifically, a merger between two different companies into a single entity. By using blocky letters to emphasize the construction elements of the brand while accenting elegance for the Elite half, we combined two contrasting elements into a cohesive final project that leveraged the unique dichotomy of a partnership within a single corporate element.
Designing a logo takes a lot of consideration and forethought, as well as more than a few iterations, before a final product can be reached. Accounting for the vital aspects of what makes your company unique informs how your logo represents your image. A compelling logo leads to several benefits, including:
- Recognition
- Distinctiveness
- Professionalism
- Credibility
- Personality
- Appeal
- Loyalty
LaunchDM specializes in creating unique logos designed to communicate the essential aspects of your organization in a single image. We provide you with a face, a signature that immediately informs your audience of what kind of company you are while simultaneously establishing credibility and memorable imagery. Whether you’re looking for a complete redesign or simply to update your existing logo to a modernized version, we can provide exemplary services at an affordable price.
Creating a memorable logo design in Lancaster, PA should be left in the hands of a company that has the history, experience, and knowledge base dedicated to delivering quality results. If you’re interested in partnering with us, call us at (610) 898-1330 or visit our contact page to set up a free 15-minute consultation.
