The relationship between D&B Elite Construction Group started prior to the formation of their company. A couple of the LaunchDM staff had worked with Elite Home Builders, which makes up half the newly formed group, when they were building their houses.
D&B Elite had the goal of being able to properly explain the merger of well known D&B Construction Group, and Elite Home Builders. There was an importance made on showcasing their history through commercial and residential construction.
There were several stages and services as part of the first project of our partnership. The scope of work included logo and stationary design, a brand standards guide, website design and development, copywriting, and search engine marketing.
During the logo design process the overall goal was to showcase the merger of D&B Construction Group, and Elite Home Builders. The goal was to give the D&B portion of the logo a construction feel, while having either the “E” or the “Elite” with an elegant feel. There were several rounds of designs that had collaboration and discussion until we reached the finalized logo.
Once the new logo was designed and approved we proceed to work on various branding pieces. We designed business cards, letterhead, and envelopes. A key feature on the business card and letterhead designs is the feature of their tag line “design. build. deliver.”
The design of the website helps visitors easily navigate to their desired service as soon as you land on their home page. Once a visitor dives into either commercial or residential categories they can find out further information about a particular service, or see the spectacular photos of previous projects. This website is very visual helping the customer see the amazing work that D&B Elite Construction Group can offer any business or family. The unique and modern user interface helps establish the new branding and really showcases the gorgeous imagery of D&B Elite’s work.
