Keeping a finger on the pulse of Search engine optimization can be difficult. Each year, Google changes its search algorithms about 500 to 600 times! Most of these changes relate to the quality of search results in an effort to weed out spam and low quality content, and they have funky animal names like Panda, Penguin, Hummingbird and Pigeon.
If you have a business here in Lancaster Pennsylvania – and you think SEO seems like voodoo, you’re not alone. For this reason, it may make sense to hire a professional SEO agency like LaunchDM to do some or all of the work. We love SEO and can help you understand the mystery of this process we know so well.
Your website alone is a great marketing tool, but marketing your business through SEO is just as important as the way your site looks and functions. Not optimizing your site is like writing a novel and never publishing it. No one will be able to find it or buy it. Partnering with us for search engine optimization in Lancaster will help potential customers find you on the web.
Frequently Asked Questions about Search Engine Optimization
- What is SEO?
SEO is a technique that helps search engines find and rank your site in response to a search query. Google and other search engines promote the websites they consider to be “authorities” in a particular industry or niche to the top of their rankings. They do this primarily by analyzing the content on the pages and the links the site has earned from other high-quality, related sites. But search engines are not all the same. Google prefers older, more established sites, while Yahoo! generally has no preference for age. Bing seems to focus more on on-page keyword use, while Google consider links as an indicator of trust and authority.
- How important is website ranking?
Studies show that the first organic result in Google gets around 20% of the clicks and 90% of searchers don’t go past the first page of results. If your business is not on the first page, it’s pretty likely that your website will not be found. First page placement results in more traffic, more clicks and more calls to your business.
- What are “organic” search results?
Think of organic results as natural results. It means that your site has been optimized to rank well without using manipulative tricks and without paying for placement through PPC (pay-per-click) and other forms of paid advertising.
- How long will it take to climb to the first page of Google?
The search engines totally control the ranking and indexing of websites. There are hundreds of factors that go into determining where your business will rank, not the least of which is how much competition there is. Some businesses see results of well-executed SEO in a few months; others take far longer. Search engine optimization is not magic, and no search engine optimization company can guarantee high rankings for its clients. If you find an SEO firm that promises you the moon, keep looking.
- Can Social Media help with SEO?
Social media can help you acquire links and social mentions about your business. Social media campaigns give your business a unique opportunity to build a community around your products and services and engage your loyal clients and customers. Social media marketing is an excellent companion to search engine optimization.
Search engine optimization is a complex set of activities that make your site “findable” by search engines, and improve your rankings so that customers can find you as well. Consider LaunchDM for SEO in Lancaster and start reaping the rewards.
Lancaster SEO – it’s how you found us!
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