Marketing your business in Lancaster is far more complex than just crafting a message and spending some money. You need an agency that can help you keep pace with the latest trends. If you haven’t started search engine optimization (SEO) or pay-per-click (PPC) advertising, it’s not too late.
As an international creative digital marketing studio, LaunchDM works on digital and traditional projects of all sizes. During our 17 years in business, we have built sites and implemented comprehensive marketing strategies for clients such as Giorgio Fresh Mushrooms, Berks County Conservancy, Unique Pretzels, and Sweet Street Desserts.
We can help you set realistic goals and build a course of action to reach your target audience, encourage their loyalty, rise above the competition, and increase sales. Here are a few of the key elements that LaunchDM uses to help businesses develop a good marketing strategy.
Identify Your Target Market
LaunchDM can help you learn what your customers need and value, what drives their behavior, and then help you adjust the marketing message you’re currently communicating through your website and advertising – the stuff that’s not quite working – to get better results. Without this information in hand, you could be wasting time, energy and money in all the wrong places.
We are extremely confident in our skills at integrating strategic marketing plans, branding, web design, graphics, mobile, social media and PR. Our extensive experience in all of these areas will help you execute creative, innovative, and affordable campaigns to meet your business goals.
Data and Analysis
A solid marketing strategy includes an evaluation of a company’s strengths, weaknesses, opportunities and threats. Recognition in your market is a strength; lack of recognition is a weakness. Opportunities may come from growing demand; common threats are new competitors in your niche. Our SWOT analysis will serve as a guide for your marketing strategy.
There was a time when we could measure the success of each advertising medium (TV, print, radio, online ads) independent of one another. Today, those ads interact across media, often with unexpected results. Do you know what would happen if you shifted 15% to 20% of your company’s TV ad expense to online “pay-per-click” (PPC)? This is where our predictive analytic capabilities come into play.
Our web analytics provide clients with the information they need to improve business. Equipped with our detailed findings, many have been able to reallocate their advertising expenses and increase sales without spending an extra dollar.
A Clear Message
Most of us understand the importance of design when brand building (e.g., logos, website design), but we often neglect the process of choosing the words that bring our brands to life.
Words matter, and it’s important for the message to be clear, inviting and consistent. Brands that tell their stories and show them generally win hands down. Every time you write something about your business, you will either engage or disengage your audience. This is another critical marketing component to remember as you publish content on your site or communicate with your audience through social media channels.
As you search for a marketing agency with the skills to help you reach your Lancaster customers, give LaunchDM a call. We’ve provided services to businesses of all sizes in virtually every industry – manufacturing, finance, health, food, real estate, etc. – enabling them to take advantage of today’s growing trends in interactivity, rich media, mobile and more.