Search Engine Optimization (SEO) is one of the most important things you can invest in for your business if you want your website to be found on the web.
If you are a clothes retailer in Boston you want to be found in Google and Bing for related keyword searches. Similarly if you were a brick and mortar store selling gifts and memorabilia for the Boston Red Sox – you’d want to come up in the searches related to that. Each business has it’s own keywords it would like to rank for – and at LaunchDM we are experts on discovering what the optimal keywords are for your business.
There are no more quick fixes or loopholes to get your site to the top of the search results. The only way to win these days is to play fair, and any SEO agency that tells you they can perform miracles is not being honest.
In a nutshell, build the very best website for your target market, provide up-to-date information people are looking for, and share your site with other great sites, and you’ll quickly start to see your website traffic increase.
At LaunchDM, we’ve developed proven protocols that combine strategic on-site optimization techniques with exclusive off-site methods, and can honestly say that our unique approach delivers extraordinary results. If, like most people, you think SEO is too technical and complex to comprehend and seems like voodoo, we can help. We love SEO and can help you understand the voodoo that we do so well. LaunchDM is an award winning digital agency that has been in business for 17 years and providing SEO services for over 14 years. We have provided such search marketing and SEO services successfully to many Boston based businesses transforming their online presence and their subsequent sales that can be attributed to their websites.
We have a comprehensive and holistic approach to search engine optimization which includes:
- Thinking carefully about your target audience; who they are, what they want, and the questions they may have
- Ensuring that every page of your website offers compelling content that your visitors really need or want
- Establishing a well-connected presence for your business on all key social platforms (not just Facebook, Twitter and Linked In) and engaging with visitors
- Packing your website with relevant, usable or entertaining multimedia material that your target market will enjoy and distribute via their social channels
Once you become a recognized authority in your industry, people will willingly share your content and link building will get easier. Of course, having an elegant website with well-designed architecture and compelling content that provides value to readers is still the best way to realize higher rankings on search engines. But there are some other things you can do to boost your traffic.
Implement a Strategic PPC Campaign
While you may not have a hefty budget for paid advertising, there are some situations where it makes sense. If your business is launching its first website and trying to gain some quick visibility, a strategic short-term pay-per-click (PPC) campaign can help you achieve it. Of course, organic SEO is a less expensive way to gain credibility over the long haul, so we wouldn’t advise you to rely strictly on PPC to drive traffic to your site.
If your website has not been optimized for mobile, we think you should make it a high priority. The experts expect mobile and tablet usage to surpass total desktop internet usage this year, so you can no longer focus all of your attention on how your content looks on a desktop. Your customers today are on the move. You’ll want to find out how your website functions on their devices.
Although mobile devices have limitations (many shapes and sizes, less computing power, smaller screens, slower connections), there are SEO advantages to making your website mobile friendly. Google wants to deliver the best results and may give priority in search results to mobile-friendly sites ahead of those designed for PCs that perform poorly on mobile devices.
We think it’s essential to market your business in a variety of ways, both online and offline, and we offer a variety of different solutions. Whatever your Boston business needs to make it more visible on the web, LaunchDM is ready to help.
Contact Us Today
LaunchDM provides professional white-hat SEO services for Boston businesses. It works as you can see, because that’s how you found us! Let us use these same strategies and techniques to help your business. Many of our clients have seen increases in search engine traffic that are in the 50% to 600% range – and that’s just in just one year. We are not just referring to small websites either. LaunchDM has provided world class SEO services for companies as large as Giorgio Mushrooms, US Boiler, Carpenter Technology, Sovereign Bank / Banco Santander (the largest European bank and one of the largest banks in the world) and Salesforce just to name a few.
SEO services in Boston. It’s what you were looking for and how you found us! Call today for a free consultation with our Search Engine Marketing team. We’re here and ready for your call.
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