The food and beverage industry is extremely competitive, but LaunchDM has extensive food marketing experience that will help your Boston business connect with consumers using a customized marketing and branding approach.
LaunchDM is a premier full-service marketing and web development agency that has been serving businesses of all sizes in virtually every industry, including manufacturing, finance, retail, health, and real estate, for over 17 years. Our food industry clients include Sweet Street Desserts, Unique Pretzels, Giorgio Foods / Giorgio Fresh Mushrooms, and Reppert’s Candy.
Whether you own a restaurant in Boston, manufacture a gourmet food product or operate a mobile catering truck, we offer creative food marketing services that will help you solve your business objectives and increase your brand exposure.
Things to Consider
- Your packaging is one of your most important marketing tools. It will be the first impression you make on your customer, and we can help you develop labels and packaging that make that first impression memorable.
- We can help you grow your audience by tailoring your advertising campaigns to promote special features of your product.
- Giving your business an online presence can have a huge impact on your sales. If you sell food products that can be packaged and shipped easily, we can help you make your products available online to take advantage of projected global B2C ecommerce sales of 1.92 trillion U.S. dollars in 2016.
- More and more consumers are shopping via their tablets and smartphones. LaunchDM can help you get your products to a convenient place on the mobile web that’s consistent with your brand image and increases your brand exposure.
- Social media is here to stay and it’s one of the fastest and most inexpensive methods of promoting your product. We’ll work with you to create social demand for your restaurant or food or beverage product.
- Pew Research studies indicate that over 20% of American adults now use Pinterest (more than Twitter or Instagram), and food and drink is the most active overall Pinterest category for both men and women.There’s also evidence that customers spend more money when they convert from a Pinterest referral than any other social referral.
- We can also help you develop innovative apps for your business. There’s a smartphone app called NoWait, for example, that helps users find nearby restaurants where they won’t have to wait to be seated. The app claims to have connected over 116 million people to their meals!
- Make sure customers can find you by using location-related keywords. No matter how large or small your geographical footprint, LaunchDM’s search engine marketing (SEM) services can boost your conversion rates and result in strong, profitable returns.
While food brands constantly compete for attention in a crowded marketplace, well-designed websites and well thought-out marketing strategies can give your brand prominent placement.
With deep experience in food marketing, LaunchDM can assist your Boston business with brand positioning, innovative strategies and a sound marketing plan that will help you edge out the competition and reap the profits.