Facebook turned 10 years old this year and Twitter turned 8, so we can’t pooh-pooh them as passing fads. These two social media giants alone serve about 1.5 billion users around the globe. At LaunchDM, we think your business should consider social media marketing in Boston to take advantage of the connections you can make to your customers, prospects and brand.
But putting a Twitter icon on your home page is not enough. And what’s the point of linking to your Facebook, Twitter or MySpace page if there’s no compelling content there for visitors to see? If you decide to give social media a go as part of your overall marketing plan, it should become a major piece of your communication package or you shouldn’t do it.
Many agencies view social media as just another channel that eats up time. They churn out boring posts and focus on the sales pitch. They are completely missing the point of social. It seems obvious to us, but many brands using social media don’t actually get “social” with their followers.
These networks provide a golden opportunity for you to engage your customers, brand influencers, and just everyone else who reaches out to you. We encourage you to use them wisely. Just remember that it’s less about your products and more about building a relationship with your customers.
To get the most benefit out of your social media marketing campaigns, here are some best practices for engagement:
- Establish Your Public Profile:
Use social media networks to increase the online presence of your brand. The more worthwhile content you create and share, the more noticeable your business will be. But be sure that your online “voice” properly represents your brand. Whether your image is casual or more formal, it’s important not to confuse your audience. Stick with posts that are relevant to your business and never spam your audience.
Social media is just that – social. You will reap the biggest rewards if you interact with customers and prospects to develop relationships. In the case of Twitter, give some respect to people who follow you by following them back. It may spark a conversation, allowing you to learn more about them and find out how you can fulfill their needs.
- Be consistent:
To get the results you want, you’ll need to keep your audience engaged on a regular schedule. Too much content can wear them out; too little content and they will lose interest. Come up with a workable schedule and stick to it to keep up a steady momentum.
- Don’t over-react:
Criticism can be hard to take and you may want to get rid of it. Not a good idea. Use the opportunity to respond with a solution and let your customers know that you care about their opinions and experiences with your company, good and bad. It will make it easier for them to trust your brand going forward. And they won’t hesitate to recommend you to their social circle when they’re satisfied with your response.
The energy of your business’ social media campaign will come from your interaction, participation, and collaboration. At LaunchDM, we can help you do social media right, from design to strategy to implementation. Let us know when you’re ready to learn how social media marketing in Boston can create some buzz for your brand.
Are you ready to get social Boston? Let’s do this!