LaunchDM has gained recognition as a leading marketing agency in the most competitive online markets, such as Boston, for more than 17 years. The masterworks of our fine artists combined with the exceptional code of our developers help businesses reach their marketing objectives with web, mobile & branding solutions.
As a top digital marketing agency, our mission is to outperform your expectations by helping you keep pace with the latest trends, grow your market share, and deliver a better return on your investment.
LaunchDM has implemented a variety of marketing, mobile and web design services for many well-known brands, including Salesforce.com Services, Molson Coors, Smithsonian and Giorgio Fresh, and can help your business achieve positive, sustainable results.
Search Engine Marketing (SEM)
Since 1997, SEM has been our core service. It’s the art of driving more and better qualified traffic to your site to realize greater online visibility through a combination of services which include:
- Paid Search (PPC)
- Search Engine Optimization
- Conversion Rate Optimization
- Mobile Search
Paid Search: With a quick analysis, we can tell you if a paid search (“pay-per-click”) campaign would make sense for your business. At LaunchDM, we manage a multi-million dollar annual advertising budget for our clients on the Google AdWords and Microsoft Search Advertising platforms.
Search Engine Optimization: SEO is crucial. Research shows that 75% of search users never get past the first page of the search results, and at least 70% of them ignore the sponsored ads in favor of organic results.
This means that you won’t attract the majority of your potential customers by using your entire marketing budget on paid ads. Your business needs to be on the first page of the organic search results.
We will develop custom solutions based on your business goals, execute the most current ethical techniques, consistently track and measure the results, stay on top of constantly changing search algorithms, and refine our tactics to help your business achieve success.
Conversion Rate Optimization: Your long-term success with conversion rate optimization will depend on choosing a marketing agency that can intelligently analyze both your website and your customers. LaunchDM has the expertise you need in a wide range of disciplines.
We will help you understand your traffic sources, determine which referring sources of traffic convert best, make evidence-based recommendations on why customers may not be converting, and identify the areas that offer the greatest opportunity.
Mobile Search: LaunchDM can also help you implement a mobile marketing strategy. If you have not yet considered the impact of mobile users on your business, you are missing out on a big chunk of a growing market. Nearly 70% of Americans have smartphones or tablets today, and 40% of all search queries come from mobile devices.
We can optimize your website for mobile so that you don’t lose valuable traffic and turn customers away. We will identify your mobile search advertising opportunities on smartphones and tablets, as well as opportunities on other devices, such as Kindles, in-car GPS, portable video, handheld gaming devices and music players.
Equipped with our detailed analysis, many of our clients have been able to reallocate their marketing expenses and increase sales without spending one extra dollar.
At LaunchDM, we keep ourselves on the bleeding edge of the evolution of advertising media, and constantly challenge each other to perform beyond our collective abilities. Our goal is to always understand how people live, work and play in the digital space.
We appreciate your company’s unique demands and expectations. If you are looking for an affordable and reliable marketing agency in Boston, we are ready to get started!