Web Design in Boston

LaunchDM takes a fresh approach to web design. We provide aesthetically pleasing, user friendly and business appropriate websites that are like those asparagus and heirloom tomatoes you picked up last Friday at the Copley Square Farmers Market – FRESH!

Does your business here in Boston want to provide products or services online? Maybe you want to provide information or just make it easier for people to learn more about your company, like an online extension of your business card.  What you plan to do on the web will guide us to develop a site that meets your business vision, goals and message. LaunchDM has been helping businesses here in Boston successfully market themselves online with stunning website designs since 1997.

The first thing you’ll need is a clearly defined purpose. Who are you trying to reach? What message are you trying to convey? Whether you’re starting from scratch or have an old, tired-looking site that needs a facelift, consider the fact that that 97% (according to a study by BIA/Kelsey) of consumers go online for product or company information before they make a decision to buy. It’s important to put your business out there and paint your brand in the very best light.

Why do businesses need a website?

1. Credibility.
   Every business, large or small, should have a presence on the web so that customers, potential employees, business partners and others can quickly find out more about your business and the products or services you have to offer. They will check you out on the web to find out if you’re a credible and professional business.
2. Promote Your Business.
   If you intend to sell online, a website is a great way to promote your products. Competition is stiff out there, and a well-crafted website allows you to compete with the big boys and project the image and professionalism of a much larger company. Without a website and a plan for converting your traffic into customers, you are losing business to other companies that have a website.
3. Broader Reach.
   Whether you provide products or services, a website will give you a wider market, even a global one, that you wouldn’t be able to reach otherwise.
4. Always Accessible.
   A website can provide 24/7 information. Regular and potential customers can review your products and services when your store or office is closed. You can let your customers know about new products, upcoming events, special promotions, or new services you offer. Doing this on the phone, face-to-face, in a printed brochure, or via email is time-consuming. With an effective online presence, information about your products and services is always available.
5. Better Customer Service.
   Today, we all want instant gratification and prefer not to waste time talking to customer service reps to take care of simple tasks. A website that’s connected to your back-end systems and allows users to review their orders or reset their passwords can improve the level of service that you’re able to offer your customers. It may even help you manage a larger customer base without adding employees to your call center or sales team.

Of course, to be taken seriously, you’ll need a well-designed website that’s intuitive for users and easy to navigate. That’s where we come in. LaunchDM can help you take advantage of today’s growing trends in interactivity, rich media, mobile and more – from visually stunning Flash to 3D animation to digital signage. Put your web design project in the hands of talented professionals who can help you spotlight your brand and boost the credibility of your business on the web.

Need a new web design for your Boston based business? Call LaunchDM today to see how we can help.