If you’re thinking that WordPress is just for building a pretty website for your Boston business, think again. Thousands of developers, code writers and other innovative people have contributed to the platform over the last 12 years, turning it into the world’s most popular website creation tool, for some very good reasons.
The WordPress platform is scalable and is used for everything from one page websites to huge international news sites and other large companies, such as Time Inc., Sony Music, CNN, BBC America, Xerox, The New York Times, Mercedes-Benz, and even AMC (home of Breaking Bad, Mad Men and The Walking Dead).
WordPress currently powers over 74 million websites, or about 23% of all websites on the Web. It’s an appropriate platform for both small and large businesses and is capable of growing along with you.
If you haven’t had the time or money to develop a website for your business, or the one you have isn’t what you want it to be, LaunchDM can help. We’ve been designing and developing websites for nearly 18 years, and pride ourselves on the fact that every website we build is considered an art form, with distinctive designs and superior code. Our goal is to make your business look its best on the Web.
Benefits of WordPress for Your Business Website
While LaunchDM develops websites on a variety of platforms, we find that WordPress gives businesses a competitive advantage for a variety of reasons, such as:
- SEO – Your website will only be successful if it can be found by your target audience, and WordPress has highly effective search engine optimization (SEO) features baked into its core. Because it’s a text-based platform, WordPress sites are easy for Google’s search robots to crawl. LaunchDM, as a leading digital marketing agency, is always focused on SEO to help you achieve the best results, and WordPress helps us keep your website outranking its competition.
- Ecommerce – Statistics show that online business-to-consumer (B2C) retail sales worldwide are growing by 15-16% per year. In 2016, global B2C e-commerce sales are expected to reach 1.92 trillion U.S. dollars. Wouldn’t you love a piece of that action? WordPress may be the most popular CMS, but BigCommerce is the fastest growing ecommerce platform, powering over 55,000 online stores and over $4 billion in sales transactions. It’s a feature rich platform that allows businesses to create fully functional online stores and sell both physical and digital products online. And we can integrate it with WordPress.
LaunchDM has designed and built successful ecommerce stores for many clients, including Unique Pretzels, BooRoo Shoes and Sweet Street Desserts. We recently collaborated with Jonathan Green, Inc., a turf grass company in Farmingdale, NJ, to rebuild their online presence with a WordPress based website and a BigCommerce online store.
- Mobile Optimization –If you don’t have a responsive website that looks great and works efficiently on a smartphone or tablet, expect your customers to move on. Your branding should be consistent and your content should automatically resize itself for all devices, whether a desktop PC, laptop, iPad or smartphone. In the hands of skilled WordPress developers like LaunchDM, complex custom responsive themes can be created to give your users a positive experience.
Getting the maximum functionality from your website requires the skill of experienced developers and designers. LaunchDM has the solid expertise and training you’re looking for and can customize every element of your site to effectively represent your brand. We can also help you develop a marketing strategy to ensure that your business attracts the right audience.
Working with experienced WordPress developers is the best way to make sure your site fits the unique needs of your Boston business. LaunchDM can help. Give us a call today!