Mobile App Development in Boston

Is there a role for mobile in your everyday business dealings? Mobile use is definitely on the rise. Whether you want to mobilize your workforce or promote your products and services with a unique mobile application, LaunchDM’s expertise in mobile app development in Boston can help you develop an app that will add value for your business and keep your existing customers enthusiastic about your brand.

Websites are a fundamental tool for promoting your products and services. However, with the explosion of smartphones and tablets, mobile use makes up at least 55% of Internet usage in the U.S. and continues to grow rapidly. Everything from commerce to trading to payments can now be handled via mobile devices. Does your website at least have a responsive design to make it mobile-friendly?

Responsive web design, or designing a site to adjust to the device and screen it’s being viewed on, has been around for a while, but many site owners have not taken advantage. It’s important to make your site more responsive to users across different platforms and devices, whether through a responsive design, a Web app or a native app.

Web apps are essentially HTML5 websites that have been built with mobile devices in mind. The user interface, buttons, controls, layout, etc. have all been optimized for use on a smartphone or tablet. Rather than downloading these apps, users access them from the device’s Web browser. The other type of app is the “native” app which is built for a specific mobile device. It’s downloaded from an online app marketplace, like the App Store or Google Play, and installed directly on the device.

Developing an app is not always an easy feat, but start-ups and enterprises have jumped on board in a big way, utilizing mobile as a means to grow their businesses and retain/recruit customers and employees:

• 77% of small businesses are using some kind of mobile technology, an increase from 66% in 2013
• 60% have adopted mobile-optimized websites, up from 34% last year
• 21% have adopted mobile advertising, up from 10% last year, and another 23% are interested in using mobile advertising in the next six months
• Enterprise mobility (non-marketing) apps have also gained momentum:
  • 61% are using mobile storage apps
  • 58% are using scheduling and calendar apps
  • 51% are using financial management apps

Mobility is indispensable in this digital age, and mobile devices are the portals through which we connect with everything and everyone.  Whether it’s a tablet or a smartphone, these devices give your customers and your workforce access to their social and business lives on demand.

If your company uses Salesforce, has sales people in the field, posts documents in Salesforce Content and needs a way to present those documents in the field, we may have the right mobile app solution for your team. Easily update your iPad app directly from Salesforce Content, improve productivity, and give your sales team an easy interface to deliver a consistent message to your audience.

LaunchDM has been developing Web solutions since 1997. Get in touch with us for mobile app development in Boston, Cambridge, Brookline, Watertown, Winchester, and throughout the region, and let us help you drastically improve the overall experience of your sales team and your customers.