The search engine marketing strategy you employ for your Lancaster, PA business can help you achieve better search rankings. This translates to more traffic, more conversions and more revenue.
LaunchDM has earned recognition in the most competitive online markets, including manufacturing, finance, health, real estate, and so on, for our innovative approach to the ever-changing search industry and our emphasis on building unique websites, clear, integrated marketing strategies, and long-term customer relationships.
During our 17 years in the digital marketing business, we have implemented world-class strategies for clients, such as Giorgio Fresh, Greth Homes, Carpenter Technology, Salesforce, and Sovereign Bank / Banco Santander (the largest European bank and one of the largest banks in the world), and can help your business establish itself as a leader in its niche.
There are some excellent tactics, organic (unpaid) and paid, for achieving better search rankings and customers.
PPC
While you may not have a big budget for paid advertising, there are some situations where it makes sense. If your business is launching its first website and needs some quick visibility, a strategic short-term pay-per-click (PPC) campaign can help you achieve it.
LaunchDM manages a multi-million dollar annual advertising budget on the Google AdWords and Microsoft Search Advertising platforms, as well as other advertising platforms, such as Bankrate and Lending Tree for our financial clients, and can deploy national and/or localized display campaigns for banners and other creative.
SEO
Organic search engine optimization is a less expensive way to gain credibility over the long haul. SEO can have a very positive impact on your business, but it’s important to choose a professional search marketing firm that understands how to increase the organic traffic coming to your site and improve conversions.
Google and other search engines promote the websites they consider to be “authorities” in a particular industry or niche to the top of their rankings. They do this primarily by analyzing the content on the pages and looking at the links the site has earned from other high-quality, related sites.
We can help you focus on delivering fresh, new content. When you become an expert, Google will reward you with more traffic. If you sell guitars, write articles on different styles, on proper care of instruments, or about learning to play a guitar. When Google determines that your site is an authority on guitars and guitar-related topics, they will deliver visitors to your door.
Our process involves analyzing the strengths and weaknesses of your competitors and assessing your unique users’ search behaviors. This helps us recommend short- and long-term solutions for connecting with your target audience.
Analytics
One factor that distinguishes LaunchDM from our competitors is our attention to data and analytics. We’ll place quantitative data on almost every aspect of your search marketing program at your fingertips, such as landing page conversion, CTA button clicks, email opens, and even data about how your visitors move around your site. For a change, you’ll know what works and what doesn’t, and be able to identify and prioritize areas for improvement.
We think a combination of online and online search engine marketing strategies are essential, and we offer a variety of different solutions. Whatever your Lancaster, PA business needs to make it more visible on the web, LaunchDM is ready to help. Give us a call today.
