LaunchDM has been delivering SEO sucess ervices for over 12 years and in that time we have provided such search engine marketing services for numerous Baltimore based businesses. We are a global creative digital marketing studio that combines the design masterpieces of our fine artists, with the industry-leading code of our developers, to help companies reach customers through web, mobile & branding solutions.
In the olden days, you could build thousands of random, unrelated links back to your website and see your site rise to the top of the search results. There are many less-than reputable ways to “optimize” your website for search engines (a.k.a. “black hat SEO”). But search engine algorithms have gotten smarter, and using these unethical techniques today can get your site penalized and completely removed from Google. Bad idea. LaunchDM only uses ethical, proven “White Hat” techniques that completely abide by the TOS (Terms of Service) of all the search engines.
Search engines measure different signals across the web to find out which websites people like most. Play into their hands by making those signals real and not artificial. Write compelling content that will interest real people, actively participate in social communities that relate to your industry, and give away valuable information that will help your business establish itself as a leader in its niche. These are the best tactics for achieving better search rankings.
What Google Likes:
Google controls a 68% share of the search engine market, so ignoring them can be detrimental to your business in the long run. Here are just a few of the things they look for:
Google loves fresh, up-to-date information. If the copyright date in your footer still says ©2002 and you haven’t posted anything new in years, don’t expect great results. Update the site and add something new to it on at least a weekly basis – a new page, a new product, or a new article. When Googlebot crawls your site and finds interesting new material to add to its index, Google is a happy camper.
Do the pages on your site take forever to load because of all the rich media or because the code isn’t that clean? All of us want information fast. So does Google. If those complex mathematical algorithms determine that your page is too slow to load, your site will rank lower than those of your speedier competitors. Faster loading translates to better SEO performance, increased traffic and increased conversions.
- Compelling Content:
Great content sells. Figure out exactly what your target audience needs and give it to them. If you can answer, solve or help, you will earn your visitors’ trust, your brand will become a respected authority, and Google will reward you by delivering more visitors to your door.
- Quality Links:
Links to your website from established, highly trusted sites in your industry or niche send Google the message that your site is an authoritative resource that deserves a high ranking in organic search results. Not only do these links help introduce readers from around the web to your content, they can give you better visibility and solidify your online reputation.
There are about 45,000 Google searches performed every second (see internetlivestats.com). Mind boggling, right? It would be even more amazing to have your business show up within the first few organic search results. Professional SEO in Baltimore can help customers find you before they find your competitors. LaunchDM is ready to help.
Baltimore SEO – it’s what you wanted and it’s how you found us! We can help potential customers find you too. Call us today on (610) 898-1330.
For more information, here are some additional links that may be of interest: