Evaluating advertising agencies can be a challenge. An experienced agency can help your Baltimore business introduce creative elements (like a website, email campaign or landing page) that will maximize the impact and ROI of the money you spend on advertising. If the agency relies on freelancers or outsourcing for the heavy lifting, you may not get the best results.
In the words of William Bernbach, who revolutionized the way that advertising was approached, “There are a lot of great technicians in advertising. And unfortunately they talk the best game. They know all the rules … but there’s one little rub. They forget that advertising is persuasion, and persuasion is not a science, but an art. Advertising is the art of persuasion.”
By incorporating creativity, simplicity and humor into his ads, Bernbach, a member of the Advertising Hall of Fame, created some of the most successful campaigns in the history of advertising.
LaunchDM has been delivering elegant, artistic solutions for the web since 1997. We strive to always provide cutting edge services that will fit your market and your budget, and help you present a professional face to the world.
We’ve enabled thousands of businesses, small and large, to take advantage of today’s growing trends in interactivity, rich media, mobile and more, promote their businesses, and better meet their customers’ needs.
To get the best results, it’s important to study the interactions that captivate your customers and better understand what they do online. This is where LaunchDM’s analytic skills come into play.
We provide a 360-degree view and in-depth analysis of visitor activities on your website and determine aspects of your site that work best for mobile traffic. Our analysis will also deliver insight into any hidden problems that may be impacting your business and help you resolve them quickly.
Equipped with our detailed findings, many organizations have been able to reapportion their advertising expenses and increase sales without spending an extra dollar.
SEM and SEO Strategies
Different agencies have different approaches to SEM (PPC) and SEO campaigns. Many run their SEM and SEO campaigns separately.
At LaunchDM, we use one to make the other one better, enabling us to deliver a better digital marketing strategy for your business. The insights we gain from working on your pay per click (PPC) campaigns can positively impact our SEO initiatives, and natural search queries and other data can influence keyword bidding to improve your results and boost conversions.
Social Media Influence
Social Media Marketing (SMM) plays a crucial advertising role, and presents a unique opportunity to leverage both social media and search channels to help grow your business.
Billions of people use social media every day, and they’re looking for a human connection to your brand. Social media allows your business to take part in the conversation and strengthen its relationships with consumers. The ability to tap into this massive audience can expose your products or services to thousands, even millions, of potential leads.
Not only can SMM help drive traffic to your website, it can also help improve your Search Engine Optimization (SEO) campaign. Social media content that gets good buzz usually translates into higher search engine rankings.
Partnering with full-service advertising agencies can help you maximize the return on investment for your Baltimore-based business while connecting with your customers. Get in touch with LaunchDM to see how we can help you breathe new life into your brand.