Remember when we all thought Facebook was a phase? Well, they recently announced that they had passed 1.28 billion monthly active users, up 14 percent from 2013. We can’t ignore the impact any longer. It may be time to consider social media marketing in Baltimore to open the doors of opportunity for your brand.
LaunchDM can customize a social strategy for your business, no matter its size, to help you decide where you should be involved in social from a business standpoint, how your success can be measured, what resources you’ll need, and how to take your plan to a new level. If you already have a social plan in place but don’t think it’s working, we would be happy to take a look at it for you to analyze:
- Target audiences
- Channel selection
- Topics and themes
- Editorial calendars
- Integration with your content marketing
- Employee participation
- Fans/advocate participation
- Metrics and key performance indicators (KPI)
Social media marketing is about relationships. We mix in it every day. We understand it and believe it should be a component of almost any company’s web presence. But it’s not about you; it’s about the community you’re trying to build. If you’re always posting about yourself and focusing on the hard-sell, you’re not going to get very far. If you choose to incorporate social media into your overall marketing plan, it should become a major piece of your communication package or you just shouldn’t do it.
Here are a few suggestions on how to get into the social media game and improve your chances of success:
Tell a compelling story. Social media wields the most power when you use it to tell personal stories, not to sell your products and services. Did you start your business with $100 and a prayer? Have your products or services helped customers overcome obstacles? These are the stories your customers and prospects will want to talk about and share with their social circles.
Listen more. To listen is the best advice we can give you. Find out who your target audience is and listen to what they care about. This will give you ideas on how to approach them and interest them in your business. Next, respond. About 60% of brands fail to answer their customers on social networks. Nothing will make customers lose interest faster than your failure to respond to their questions and problems. Listen more than you talk, and always respond. This can boost the trust in your brand more than you thought possible.
Commit. Building healthy long-term relationships takes time, and you may not see instant results from all of your hard work. Continue to share thoughts, information and opinions about the things your audience cares about, but be consistent. Marketing can’t cure a bad customer experience.
Be creative. There are many ways to build brand loyalty through social media, such as contests, surveys, free products to review, and so on. Find innovative, fun ways for your audience to participate and they will become loyal customers and eager evangelists for your brand.
At LaunchDM, we can help you do social media right, from design to strategy to implementation. If you’re ready to explore what social media marketing in Baltimore can do for your brand, we’re ready to help.
Let’s go Baltimore – let’s get social!