Creating a website for your business can be easier than you think. LaunchDM takes a fresh approach to web design and that is evident in the web services we have provided for Baltimore based businesses since 1997. Our unique approach will present your brand in the best possible way, which which will subsequently help boost the credibility of your business on the web.
Do you want to sell products or services online? Maybe you want to provide information on a subject that interests you. Or maybe you just want to make it easier for people to learn more about your company, like an online extension of your business card. What you plan to do on the web will guide us on developing a site that meets your business needs.
Whether you’re starting from scratch or have a tired-looking site that needs to be spruced up, you may be interested in some of the popular web design trends over the last few years:
Web Design Trends
Much of the content we consume today on the web is on mobile devices with small screens. Clutter can be overwhelming, so simplicity is golden. Fancy user interfaces with lots of design elements can be unwieldy and, since we engage in so much audio, video and text on our devices, getting those interfaces out of the way can be a welcome relief. Another benefit of flat, minimal design is that it boosts performance by reducing page weight and loading time. But flat design is unforgiving. If done poorly, it will confuse users and make it harder to find what’s most important on a page.
Responsive web design, or designing a site to adjust to the device and screen it’s being viewed on, has been around for a while, but many site owners haven’t yet taken advantage. Since studies show that visits from mobile devices now account for at least 30% of all website traffic, it’s becoming more and more important to make your site more responsive to users across all different platforms and devices. But, again, it’s not about just squishing the content down to make it fit on a smaller screen. It’s about transforming your website to get your message across effectively. What works on a desktop may not work on mobile, even if you can make it all fit.
Also called “infinite scrolling,” this technique loads content continuously as the user scrolls down the page, eliminating the need to click from page to page. Twitter made it popular, but it may be a nuisance to visitors on your ecommerce site, for example, if everything is presented on one never-ending page with no sorting or filtering options to isolate the products they want. Most web users don’t mind clicking links (e.g., “next page”) if the click leads them closer to their goal. Continuous scrolling may overload them with too many choices and they may click nothing at all.
This technique became popular with video games. It presents the webpage as multiple layers. The background layer moves at a different speed than the rest of the page (or not at all), creating a dynamic visual effect. You can wow visitors and guide them through your site with a visual story. The downsides are that most parallax websites have only one long page with no internal page linking. This can be detrimental to SEO and cause slow load times that can quickly chase away visitors.
LaunchDM can help you take advantage of today’s growing trends in interactivity, rich media, mobile and more – from visually stunning Flash to 3D animation to digital signage. We have a proven track record of providing the creative front-end design and technical back-end programming required to create engaging websites that are certain to engage your audience.
We’ve been developing elegant solutions for businesses right here in Baltimore and throughout the state of Maryland for over 17 years. From small B2C businesses like Glow to Go – a spray tanning salon located on S Charles Street in Baltimore, to B2B businesses like Modular Genius – a modular building company in Joppa, MD to L&H Signs – a professional sign company in Baltimore. We encourage you to put your web design needs in the hands of talented design professionals who can help you take your brand to a whole new level.
Baltimore web design – let’s get it done!