If you want your business in Baltimore to have maximum visibility, you need an outstanding search engine marketing strategy and an agency with the skills to make it work.
LaunchDM can help you take your business where you want it to go. We are an international dynamic media studio that combines the masterpiece status designs of our fine artists with the industry-leading code of our developers to help companies of all sizes and from all sectors tell their stories in today’s world.
Search Engine Marketing (SEM) – using both paid and unpaid techniques – gives you the opportunity to target consumers who are actually looking for the products or services you offer. But how do you get them to take action and become a customer? That’s where we come in.
At LaunchDM, we’ve helped businesses small and large in every industry increase traffic and revenues. Our clients include Giorgio Fresh, Modular Genius, L&H Sign Company, Jonathan Green, Inc., and many, many more.
Conversion Rate Optimization (CRO)
This is what changes your visitors to leads or customers. Of course, you can make changes to your website and hope the visitors come. Or, LaunchDM’s expert team can develop and test hypotheses, run controlled tests, and evaluate results to ensure that any changes you make will result in improvement.
Our full-service optimization solution includes web analytics, design services, copywriting and implementation. With our structured process, we’ll be able to prove which website or landing page variation will give you maximum conversions.
Search Engine Optimization (SEO)
SEO focuses on organic (unpaid) search results. It’s a cost-effective way of getting to the top of the Google results when a user searches for keywords related to your business. It can be done “on site” and “off site” to improve the visibility of your website.
The most successful SEO projects are designed around the specifics of your business and your markets, so there’s no one-size-fits-all approach. We use SEO fundamentals and optimization techniques (white hat SEO) that deliver real solutions and give your site the best chance of showing up at the top of the page.
Paid Search (PPC)
What would happen if you shifted 10% of your advertising budget to online Pay-Per-Click advertising? PPC can be an excellent way to attract visibility and traffic now, but it can be risky if not managed properly.
To yield the best results from a Google AdWords campaign, it’s crucial to stay on top of the latest developments, features, best practices, and the science and art that comprise Google’s algorithms.
At LaunchDM, we manage a multi-million dollar advertising budget for our clients throughout the year on the Google AdWords and Microsoft Search Advertising platforms. With a well-optimized campaign, we can help you see a positive ROI on your paid search activity, no matter the size of your budget.
If you haven’t taken your business mobile, you’re missing the boat. Over 50% of all search queries on Google are now coming from smartphones and tablets, and 67% of consumers are willing to buy a product or use a service on a mobile-friendly site.
LaunchDM can help you optimize your website for mobile so that you don’t risk losing customers. We can help you identify mobile search advertising opportunities on smartphones and tablets, as well as opportunities on other devices, such as Kindles, in-car GPS, portable video, handheld gaming devices and music players.
There are a myriad of ways that a smart search engine marketing strategy can attract more leads and customers to your Baltimore-based business. SEM has been the core of LaunchDM’s services for more than 17 years. Give us a call today to find out what we can do. We’ll be happy to help!