The number of mobile users has skyrocketed, and they are using smartphones and tablets as their primary devices for accessing the Internet. Apps provide convenience and immediacy but, in spite of this huge traffic growth, about 45% of businesses still lack a mobile app or mobile-optimized website. With LaunchDM’s mobile app development in Baltimore, you can extend the reach of your brand and take advantage of exciting mobile opportunities.
Whether you are a startup looking for a way to set your business apart in a crowded marketplace, an established business looking to attract new customers, or a business looking to provide your staff in the field with tools that will make them more efficient and productive, there’s no time like the present to start developing a mobile app of your own.
Of course, not all businesses need a mobile app. But, regardless of your size or industry, you may be missing out on opportunities to deliver unexpected value to your customers or your workforce, wherever they may be.
Here are several great reasons to consider developing a mobile application for your business:
Meet Your Customers Where They Are
Instead of forcing your customers to sit in front of a desktop PC in order to buy your products or interact with your business, a mobile app allows them to make quick purchases from wherever they are or instantly get the information they need. Developing a mobile app for your business also gives you the ability to reach out to new customers, make it easy for them to find you and expand your business.
Help Your Employees Work Efficiently
The mobile-generation workforce (aka “Millennials”) is driving innovation in the modern work environment because they want to be able to work when and where they want on the mobile device of their choice. Well-designed Salesforce apps, for example,support and encourage mobile workers to become more productive on the go, and to share content, knowledge and expertise across teams and across different mobile devices and networks.
Deliver Faster Customer Support
Rather than making your customers and clients to wait on the phone for the next available customer service agent to answer their question or resolve a problem, mobile apps can provide a better user experience and lower call volumes for your customer support staff. They also improve the speed with which users can engage with your business. Speed is crucial because 57% of customers say they will abandon your site if they have to wait more than three seconds for something to load.
Provide More Value
A mobile app improves the likelihood that current customers will become repeat customers. But providing valuable content relative to your business—whether that means recipes, travel advice, or tips for repairing a leaky faucet—an app can help customers see your brand as a trusted authority in your field. Keeping your audience engaged has never been easier.
If you’re in a non-digital business – a roofing contractor, for example – an app that allows homeowners to get a quick quote can lift your brand above your local competitors and help you land new customers who are searching for answers or services online. Likewise, if you have a well-known local bakery with loyal customers, expand the reach of your brand to random travelers passing through town who may need some chocolate chip cookies right now.
LaunchDM has been delivering elegant solutions for the Web since 1997. Get in touch with us for mobile app development services in Baltimore if you think an app may be just the solution you need for your business.