If you are looking for an experienced marketing agency for your Baltimore business, particularly if you’re concerned about the swing toward mobile, add LaunchDM to your list. We would be delighted to be your strategic partner to help you create innovative business solutions.
LaunchDM is an international creative digital marketing studio that combines the masterworks of our fine artists with the exceptional code of our developers, to help companies reach customers through web, mobile & branding solutions.
Statistics indicate that as many as 50% of major business’ websites aren’t properly optimized for smartphones, despite the dramatic growth in smartphone use.
To give mobile users a better online experience, Google has warned that sites that are not mobile-friendly will begin to see their search engine rankings suffer. Even if it doesn’t affect your short-term traffic, making your site mobile-friendly and investing in mobile marketing will benefit your business in the long term.
By 2016, there are expected to be over 192 million smartphone users in the U.S., providing your business with an astonishing number of opportunities to connect with its audience. If you’re already doing SEO or PPC advertising, it’s crucial to make mobile marketing part of your overall strategy. LaunchDM can help your business take advantage of this expanding market.
Benefits of Mobile Search Engine Marketing (SEM)
Highly targeted: Search engine marketing is already targeted. But location services on smartphones give businesses the ability to advertise in an even more targeted manner. Customers may be looking for a restaurant, a shoe store, a cafe, etc. You can target them directly with functions such as “near me”. This can be a cost-effective way for even small businesses with small budgets who want an online presence.
Response: According to Google, 90% of smartphone users take some kind of action as a result of a Google search, such as a visit to the business or a purchase. No other form of advertising provides such a high response rate.
Mobile extensions: Google has implemented a variety of features and extensions that increase mobile conversions:
- Click-to-Call extensions give mobile users the ability to call your business directly without visiting your website and searching for the number.
- Location extensions let mobile searchers know exactly where your business is located and how to find it. Ads can be targeted with this in mind.
- Mobile site links enable users to quickly reach the page they’re interested in without having to navigate through your entire site. Attention spans are shorter on mobile devices. If you make it easy, they’re more likely to make a purchase.
- App-promotion ads make it easier to promote your mobile apps when users search for you.
These are just a few examples of how your business can maximize its marketing dollars while acquiring a whole new breed of eager consumers on the mobile web. LaunchDM can ensure that you don’t miss out.
LaunchDM has provided services to small and large businesses in virtually every industry – manufacturing, finance, health, and real estate – enabling them to take advantage of today’s growing trends in mobile, interactivity and rich media, such as Molson Coors, Sonoma Partners, History Channel, and the Salesforce DevZone app.
Since 1997, SEM has been the core service of our marketing agency. It’s the art of driving more and better qualified traffic to your Baltimore business to realize greater online visibility through the use of paid search, SEO, and Social Media Marketing (SMM). Call us to see how we can help.