Marketing and a marketing strategy are essential tools for the success of all Pittsburgh businesses and organizations. As a digital marketing agency, LaunchDM is passionate about helping you communicate your brand message and business values to your target audience to get the best results.
We can help you take advantage of today’s growing trends in mobile, interactivity, rich media and more – from visually stunning Flash to 3D animation to digital signage. Over the past 17 years, we’ve established an excellent track record for providing the creative front-end design and technical back-end programming necessary for bringing your business brand to life.
What Is Marketing?
Marketing communicates the value of your product or services to your target market for the purpose of promoting or selling that product or service to them.
In the words of advertising innovator, Howard Gossage, however, “The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it’s an ad.”
Consumers don’t buy what you’re selling; they buy what has value to them. The catch is that it doesn’t matter what you do. What matters is communicating what you do so that people get interested, see the value, buy it, support it, and pass it on to their friends.
Every day, we’re bombarded with hundreds, if not thousands, of marketing messages. Our brains don’t have room to store them all, so we tune out everything we don’t want or need. If we can identify those things consumers want, the things they perceive as having value that the competition doesn’t offer, it’s possible to get them to tune back in.
With a well thought-out marketing strategy, your business can begin to think about profitability.
Do You Have a Marketing Strategy?
What is marketing strategy, and why does it matter?
In marketing, there is strategy and then there are tactics. A common tactic is to throw everything out at the world and see what sticks. When you find a marketing method that works, just do more of it. Of course, you’ll potentially spend a lot of money doing this.
A good marketing strategy saves you money. It allows you to focus your marketing efforts on the tactics that work best, and get more bang from your budget buck.
LaunchDM can help you learn what your customers need and value, what drives their behavior, and help you adjust the marketing message you’re currently communicating through your website and advertising – the stuff that’s just not quite working – to improve your results.
With our vast experience in Search Engine Marketing (SEM), Search Engine Optimization (SEO), “pay-per-click” PPC advertising, Social Media Marketing (SMM) and mobile SEO, we have valuable tools at our fingertips.
Another major component of a marketing strategy involves your website. Today, most of us enjoy constant internet access and are likely to go online and research a business before we ever visit in person or purchase their products.
To build a strong online presence for your brand, your website will need to look appealing and be intuitive and easy to use. With our expertise in web design, we can help you reach your customers through professional web and mobile solutions.
LaunchDM has earned a reputation as a leading marketing agency in the most competitive online markets. If your business in Pittsburgh needs help building a robust marketing strategy, we would be delighted to help.