LaunchDM has developed proven protocols that combine strategic on-site optimization techniques with exclusive off-site methods, and can honestly say that our unique approach to SEO in Pittsburgh delivers exceptional results.
Google and other search engines promote what they consider to be “authority” sites in a particular industry or niche to the top of their rankings. They do this largely by analyzing content and looking at the links the site has earned from other high-quality, related sites.
So, how do you become an “authority”? About 30% of the work takes place on your website with stellar content that your audience is compelled to read and share. The rest of it is about building relationships and building traffic. Diversification is the key. Yes, Google is the big gorilla with about 65% of all search engine traffic, but there are other ways to drive traffic to your website, especially if your site is relatively new.
Unfortunately for businesses that are just starting out on the web, older is better. You can’t trick Google. If your site has been around longer than your competitors, it will probably show up higher in the search engines. If you purchased the domain name last month and your site is brand new, it will take more time to get great rankings. While you wait, here are some ideas for other things you can do (if they are a good fit for your business).
If any part of your business is well-suited to informational or instructional videos and you haven’t done any yet, you’re missing the boat. YouTube outperforms Yahoo and Bing in numbers of daily searches and Google loves the medium. Video can build traffic to your website, especially if the videos are hosted on YouTube. Set up a YouTube channel, upload your videos, and make sure they all link back to your site. Embed them on your website as well, and link to them from other pages within your site. Use social media sites, email blasts, whatever means you can think of to encourage views and the result will be more web traffic.
Google owns the Google+ social network and instantly indexes all content posted there, automatically creating hashtags of important keywords. You can start meaningful discussions in Google+ Communities and Hangouts to share expertise that other users are looking for. Share your own content, and content shared by others. Add thoughtful commentary and comment on other people’s posts. Get engaged in conversations related to your products or services and generate some traffic to your site from users who are interested in what you have to offer.
If you’re willing to invest time and resources in having a well-managed Twitter account and work toward developing a real reputation there, you’ll find that there are many benefits that can help your company thrive in the short and long term. Twitter is one of the few ways to personally interact with potential customers. You can answer customer questions and engage with people who contact you. Drive traffic with catchy post titles and start building followers.
Once you become a recognized authority in your niche, people will willingly share your content and link building will get easier. Of course, having an elegant website with well-designed architecture and compelling content that provides value to readers is still the best way to achieve higher rankings on search engines.
LaunchDM has an in-house search engine marketing and social media team with expertise in all of the leading web technologies and can address any on-site or off-site search engine optimization your site may need.
SEO in Pittsburgh – it’s how you found us!
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