Ecommerce has come a long way in the last decade. Technology continues at a rapid pace and stores are harnessing new techniques and platforms to make online selling and online shopping more efficient and fun. LaunchDM is a Magento developer in Pittsburgh with the skills and expertise to customize your online presence and get you ready to sell online.
Over 150,000 businesses trust the Magento platform, including some of the world’s leading brands. If you are still debating whether or not to put your retail business online, here are some interesting statistics that may convince you:
- Online business-to-consumer (B2C) retail sales in the U.S. are growing by 17 % each year and are expected to hit $660 billion by 2017
- Mobile is on track to account for 26% of U.S. retail ecommerce sales by 2017 (excluding travel and event tickets)
- Worldwide B2C ecommerce sales will increase by 20.1% this year to reach $1.5 trillion
- 44% of all online shoppers begin the buying process by using a search engine
- Satisfied customers tell 9 other people about their positive experience, while dissatisfied customers tell 22 other people about their negative experience
- Repeat customers spend three times more than new customers
- 70% of small businesses with websites have sites that are not mobile-optimized
Magento sites offer an astounding number of customizable features, an intuitive admin interface, and powerful marketing tools that simply are not available with other platforms. LaunchDM can help you take advantage of this leading ecommerce platform for small and medium-sized businesses.
We have developed many ecommerce sites on the Magento platform, including the Sweet Street Desserts website. The company is a leading innovator in the gourmet dessert industry, based in Reading, PA. We successfully redesigned their website and developed three separate (but integrated) stores for their retail customers, fundraising, and food service customers. The site also includes personalized portals and is integrated with Sweet Street’s ERP system.
Aside from the sales statistics, there are other ecommerce trends that may convince you to design and customize a Magento ecommerce solution that perfectly represents your brand as soon as possible. Here are just a few:
Trends Driving Ecommerce
- Mobile shopping
About 40% of shopping during Black Friday 2013 was done on mobile devices. Tablets, smartphones and other mobile devices are quickly replacing desktop PCs as go-to shopping tools, making it more important than ever to create sites that work well on mobile. Magento has HTML5 capabilities that ensure superior mobile shopping experiences. - Personalized experiences
With custom extensions and customer portals, you can use the information you collect about your customers to give them a personalized experience. Send discount offers and recommend product, for example, based on their prior purchases. Or let them save their favorite items, giving them an enjoyable experience beyond just buying. A personalized shopping experience has an even bigger impact on high-end and big-ticket buyers. - Mobile advertising
While smaller store owners may not be ready for it yet, large branded ecommerce store owners are making an attempt to reach as many mobile users as possible by advertising their products and services on mobile devices. Video mobile ads have become quite popular and have the potential to go viral on social networks, expanding your reach. - Wearable devices.
This one is expected to take off as Google Glasses, smartwatches, and other wearable devices enter the market. If they become popular, the experts expect retailers and ecommerce stores to deliver promotions, discounts and offers to their customers via wearable devices.
Why Choose Us
LaunchDM, short for Launch Dynamic Media, has been developing solutions for the Web since 1997. From analyzing the requirements for your ecommerce web design to planning, developing and supporting your site, we have the solid skills you’re looking for in a Magento developer in Pittsburgh to keep you ahead of the competition and on top of the latest trends. Give us a call.
