The first organic result in Google gets 20% of all clicks. Search engine marketing services from LaunchDM can help your Pittsburgh business reach the first page of the search results so that you are in a position to achieve more traffic, more clicks and more calls to your business.
To be on the first page of the search results, your website first has to be optimized. At LaunchDM, we’ve developed proven protocols that combine strategic on-site search engine optimization (SEO) techniques with exclusive off-site methods, and can honestly say that our approach to search marketing delivers extraordinary results.
We can help you build the very best website for your target market, provide up-to-date information people are looking for, and share your site with other great sites. At the end of the day, you’ll start to see your website traffic increase.
We invite you to look through our portfolio to see the world-class marketing and web design services LaunchDM has provided for a diverse group of clients in many industries, such as Sovereign Bank / Banco Santander (one of the largest banks in the world), Sweet Street Desserts, Omni Cable, and Salesforce, to name a few.
Effective search engine optimization can help your site achieve better organic results. Think of organic results as natural results. It means that your site is optimized to rank well without using sneaky tricks and without paying for placement through PPC (pay-per-click) advertising and other forms of paid advertising.
Ranking of websites is completely controlled by the search engines themselves. There are hundreds of factors that go into determining where your business will rank, not the least of which is how much competition you have. Some businesses see results of expert optimization in a few months; others take far longer.
About Paid Search (PPC)
Paid search means that you advertise within the sponsored listings of a search engine or a partner site and pay for each user’s individual click on your ad; i.e., pay-per-click or PPC.
If you have a new website and need some fast attention, or have enough room in your budget to invest, PPC is a quick way to get to the top. But, it can be risky and expensive. With poor management, you can spend a fortune and end up with little to show for it.
In addition to the multi-million dollar annual advertising budget we manage for our clients on the Google AdWords and Microsoft Search Advertising platforms, we utilize other advertising platforms and can deploy national and/or localized display campaigns for banners and other creative. With a quick analysis, we can tell you if a PPC campaign would be a viable way to market your business.
About Conversion Rate Optimization (CRO)
Conversion rate optimization is a method of improving various elements of your website to make it more effective and to convert more of your visitors to customers. Traffic is only one piece of the puzzle. If only 2% of the visitors to your site buy your products or sign up for your services, you are leaving money on the table. We can help you increase those visitor conversions to increase your overall revenue, decrease your cost per acquisition, and improve the return on investment for your marketing efforts.
LaunchDM offers a variety of different search engine marketing solutions that work together to help you get your Pittsburgh-based business on the right track. Call us today to get started!