LaunchDM has been delivering digital marketing solutions for businesses since 1997. We are a global creative digital marketing studio that helps companies reach customers through web, mobile & branding solutions. Social media marketing is one example of an effective strategy that can bring your Pittsburgh based business greater exposure.
Social media marketing is about building relationships. Can you think of anything better than reaching out and communicating on a personal level with your customers and prospects on a daily basis? Social media allows you to focus your attention on an audience that already has a real interest in your company. Regardless of the size of your business, social media can help you generate more leads and sales.
Here are some of the top social sites you can leverage to build brand awareness:
No argument here. They just surpassed 1.28 billionmonthly active users, up 14 percent from 2013, and 128 million of them are in the United States. In fact, 59% of ALL Internet users in North America are active Facebook users. The average American spends 40 minutes a day on the site. Facebook drives more than 10% of overall traffic to content on the web, so it can’t be ignored. And Facebook Business Pages recently got a completely new streamlined design which will further enhance your online presence.
Far from the ghost town people think it is, Google+ has an estimated 300 million active users and is the second largest social network. One of its biggest benefits for your business is that Google+ activity directly affects SEO in a positive way. The content you post at Google+ appears in Google’s search results, allowing your audience to find your content in a standard search. Integrating Google+ into your overall marketing efforts is a must.
Twitter is a short message communication tool that allows you to send out “tweets” up to 140 characters long to people who follow you. Your tweets can include a link to any web content or a photograph or video. Listen for what you target audience wants to hear, provide useful information, answer questions, and focus on how your products and services can benefit your followers. Drive traffic to your website by including a message than compels people to click a link to find out more. It can be a useful tool for winning new customers.
YouTube videos reach more adults than any cable network. In the U.S., the number of people who watch television has now fallen behind the number of people who watch YouTube on a regular basis. Obviously, online consumption of video is on the rise. Many big brands have taken advantage of this by releasing their ads or marketing campaigns on YouTube first before they debut them on TV. Use it to post instructional or how-to videos about your products, optimize the descriptions for search engines and insert links to your website.
Pinterest is the fastest growing social network at the moment. The virtual bulletin board allows users to share images and links they find interesting or inspiring.
Can you use it in your business? Some of the largest retailers are using it successfully to communicate with current and potential customers. Pinterest is also one of the leading referral sources for organic traffic to your website, which has good value for higher search rankings.
Many marketers look at social media as just a necessary evil, but we think it should be a component of almost any company’s web presence. If you’re ready to find out what social media marketing in Pittsburgh can do for your brand, LaunchDM can help.
Pittsburgh – it’s time to get social! Call LaunchDM today.