Salesforce, as one of the leading CRMs on the market, offers a plethora of utilities for your company’s long-term use. Storing relevant data provided by customers, generating actionable leads, and personalizing your marketing techniques for more effective outreach are fundamental aspects provided through its platform. Being able to capitalize on everything your CRM can offer, however, means you need to focus on WordPress Salesforce integration in Lancaster, PA. Only through combining both services into a single platform will you be able to optimize lead generation, customer relations, and user management.
The bottom line is organization. How detailed can your data sources be on every customer, client, and submitted form be if everything has to be manually inputted by your workforce? It’s a time consuming practice that’s the epitome of inefficiency. LaunchDM helps companies effectively integrate WordPress and Salesforce into a single entity, comprising both the front and back end of your website, to streamline data acquisition, user experience, and specialized marketing techniques.
Benefits of WordPress and Salesforce Integration
Salesforce provides your company with the means to track all activity involved in your organization, ranging from active donors to the casual visitors that drop by your landing page. Every iota of information can inform best practices, and using WordPress to optimize data collection snowballs into a CRM with a more organized, effective database to pull from. Leveraging our Salesforce services prioritizes and enhances these aspects of your business.
Easier User Management
WordPress provides numerous versatile capabilities that allow your company to easily manage your user base. Catering to your customers means meeting their expectations, even if they don’t know what their expectations are. This includes syncing fields between WordPress and Salesforce that provide quick access between the platforms, capitalizing on site registration and submission forms that affect feedback and response. Because of this functionality, ‘members only’ sections of your site can be easily managed dynamically with your user base.
Track User Activity
The most telling QA data comes from the customers themselves. What sections of your site are they most interacting with? Should other parts of your site be renovated for easier interaction? Tracking logged-in users might be somewhat expensive to implement, but it yields applicable user page history information that informs future site changes.
Form Submissions to Leads
WordPress’ form submission features are intuitive and productive for your company, but ascertaining which forms are most effective within your site requires integration with Salesforce. That way, each form that’s filled out can be tracked and analyzed through your CRM, providing your teams with insight into which forms convert better versus others that don’t meet performance expectations.
More Effective Coverage of Use Information
All these benefits revolve around what data you’re able to glean from your user base, whether it’s volunteered or observed. Managing customer relations is the entire point of a Customer Relations Management system, but Salesforce alone isn’t always capable of delivering ideal results. By integrating WordPress and Salesforce, not only do you have direct access to vast amounts of data, you’re streamlining the process to put less strain on the backs of your marketing teams.
As powerful as WordPress Salesforce integration in Lancaster, PA can be, having the guiding hand of an experienced company do design, implement, and manage the platform’s structure is invaluable. If you’re interested in partnering with us, call us at (610) 898-1330 or visit our contact page to set up a free 15-minute consultation.
