LaunchDM has a deep understanding of search engine marketing (SEM) technologies, tools, and optimization strategies that can reward your Berks County business with more leads and customers and a greater return on your investment.
There’s no one-size-fits-all solution, and what works for one business may not work for yours. It takes a balanced approach and a comprehensive strategy designed for your unique business to achieve superior results.
LaunchDM has an in-house team with expertise in all of the leading web technologies and can address any on-site or off-site search engine and conversion optimization your site may need. We can help your business reap the rewards of better search rankings and increased traffic.
We’ve developed proven protocols that combine strategic on-site optimization techniques with exclusive off-site methods, and can honestly say that our unique approach has delivered exceptional results for clients in virtually every industry, such as Sovereign Bank / Banco Santander (one of the largest banks in the world), U.S. Boiler, Giorgio Fresh, L&H Sign Company, and Salesforce, to name a few.
Paid Search (PPC) Campaigns & Management
LaunchDM can help you get maximum value from Google AdWords and other platforms. We manage a multi-million dollar advertising budget for our clients throughout the year on the Google AdWords and Microsoft Search advertising platforms, as well as others, such as Bankrate and Lending Tree, for our financial clients. We can also help you get more value from your national and/or localized display campaigns.
Paid search can instantly launch your site to the top of the search results. The LaunchDM team has a proven track record of improving search volumes and reducing costs. Our PPC management services include:
- Keyword research
- Website structure optimization
- Consumer behavior analysis
- Ad copy creation and testing
- Campaign experiments and testing
- Mobile and tablet campaign segmentation
- Ad schedule optimization
- Display network optimization
- Web analytics and reports
Search Engine Optimization (SEO)
The on-site and off-site SEO techniques we use at LaunchDM can earn your business prominent visibility in the organic (unpaid) search results. Our team conducts technical audits to identify and fix potential problems on your site that act as barriers to search engines. We’ll also solve any site architecture and usability problems.
Our process involves analyzing the strengths and weaknesses of your competitors and assessing your unique users’ search behaviors. This helps us recommend short- and long-term solutions for connecting with your target audience.
Conversion Rate Optimization (CRO)
LaunchDM’s full-service conversion rate optimization (CRO) solution includes design services, copywriting and implementation. The best part is that we are experts in web analytics and can identify which website or landing page variations will provide you with maximum conversions.
At your fingertips, you will have quantitative data on almost every aspect of your search marketing program, such as landing page conversion, CTA button clicks, visitors, subscribers, email opens, and even data about how your visitors move through your website. For a change, you’ll know what works and what doesn’t, and be able to identify and prioritize areas for improvement.
Consider LaunchDM for search engine marketing in Berks County and start seeing results. Call us today to discuss your ideas, and find out how we can help you reach your goals.