There are about 45,000 Google searches performed every second (see internetlivestats.com). Pretty astonishing, right? Even more astonishing would be to have your business show up within the first few organic search results. Professional search engine optimization services can help potential customers find you before they find your competitors.
For example, if you own a salon or spa business here in Berks County (such as Trisha’s Salon), you would want to be found in Google and Bing for keyword searches related to those personal services, such as “Hair Salon Berks County PA”. On the other hand, if you were a community organization such as Greater Reading Convention and Visitors Bureau, you’d want to come up in the search results for terms related to Berks County – specifically for keyword search phrases related to event information, tourist resources, business information and helpful relocation information. In other words, each business has it’s own keyword phrases it would like to rank for – and at LaunchDM we are experts on discovering what those optimal keywords are for specifically your business and your industry sector.
LaunchDM is located here locally here in Wyomissing, Berks County, PA. We have been delivering web design solutions since 1997 and for search marketing since 2000. We are an international creative digital marketing studio that combines the masterpiece status designs of our fine artists, with the industry-leading code of our developers, to help companies reach customers through web, mobile & branding solutions.
If, like most people, you think SEO is bewildering, we can help. We love SEO and can help you understand the mystery of this process we know so well. We thought we’d take the opportunity to answer a few common questions about SEO.
Frequently Asked Questions about SEO
- What is SEO?
Google and other search engines promote the websites they consider to be “authorities” in a particular industry or niche to the top of their rankings. They do this primarily by analyzing the content on the pages and looking at the links the site has earned from other high-quality, related sites.
- How does Google know about my online business?
Google crawls each website using automated “spider bots.” These bots read your pages (or the code in your pages) and help Google catalog your site and its contents.
- How important is website ranking?
Consider the fact that 90% of internet searchers do not go past the first page of results. If your business is not on the first page, it’s pretty likely that your website will never be found. First page placement results in more traffic and more calls to your business.
- What are “organic” search results?
Think of organic results as natural results. It means that your site is optimized to rank well without using sneaky tricks and without paying for placement through PPC (pay-per-click) advertising and other forms of paid advertising.
- How long will it take to climb to the first page of Google?
Ranking and indexing of websites is completely controlled by the search engines themselves. There are hundreds of factors that go into determining where your business will rank, not the least of which is how much competition you have. Some businesses see results of expert optimization in a few months; others take far longer. There are no guarantees and, in fact, Google’s guidelines prohibit guarantees. If you find an SEO firm that promises you the moon, keep looking.
- Can Social Media help with SEO?
Social media can help you acquire links and social mentions about your site’s pages and articles. Social media campaigns give your business a unique opportunity to build a community around your products and services to engage your loyal clients and customers. Social media marketing is an excellent companion to search engine optimization.
Contact Us Today
LaunchDM provides professional white-hat SEO services for Berks County businesses. We are a local company with our main offices here in Wyomissing. Search Engine Optimization works as you can see, because that’s how you found us! Let us use these same strategies and techniques to help your business. Many of our clients have seen increases in search engine traffic that are in the 50% to 600% range – and that’s just in just one year. We are not just referring to small websites either. LaunchDM has provided world class SEO services for companies as large as Giorgio Mushrooms, US Boiler, Carpenter Technology, Sovereign Bank / Banco Santander (the largest European bank and one of the largest banks in the world) and Salesforce just to name a few.
Search Engine Optimization is a complex set of rules and practices that make your site more “discoverable” by improving your search engine rankings so that customers can find you. Consider LaunchDM for your search engine optimization work and start seeing results. Call us today on 610-898-1330 for a free consultation with our search engine marketing team.
For more information, here are some additional links that may be of interest: