Is your business in Berks County making the most of its opportunities in online marketing? With over 3.5 billion Google searches per day and 87% of American adults using the internet, you may need the help of a marketing agency like LaunchDM to expand your online presence and encourage those users to choose your brand.
LaunchDM has earned recognition in the most competitive online markets, including manufacturing, finance, health, real estate, and so on, for our innovative approach to the ever-changing search industry and our emphasis on building unique websites, clear, integrated marketing strategies, and long-term customer relationships.
During our 17 years in the digital marketing business, we have implemented marketing and web design services for many clients in Berks County, such as Giorgio Foods/Giorgio Fresh Mushrooms, Berks County Conservancy, Greth Homes, and the Bone & Joint Care Center.
Some of LaunchDM’s marketing strengths are:
Search Engine Marketing (SEM) – Search engine marketing has been our core service at LaunchDM since 1997. SEM is the art of driving more and better qualified traffic to your site to achieve greater online visibility through the use of paid search, such as Pay-Per-Click (PPC) advertisements, Search Engine Optimization (SEO), and Social Media Marketing (SMM). You could call it “PR” for your business’ website.
Search Engine Optimization (SEO) – SEO focuses on organic (unpaid) search results. It’s a cost-effective way of getting to the top of the search results when a user searches for keywords related to your business. SEO can be done “on site” and “off site” to impact the visibility of your website. Both SEM and SEO are means toward attracting customers, but each strategy uses different tactics. Under the right circumstances, combining them into one comprehensive marketing strategy can be very beneficial for your business.
Social Media Marketing (SMM) – Building relationships in social media is what eventually builds brand buzz. What’s the point of linking to your Facebook or Twitter page if you rarely acknowledge your audience? If you choose to incorporate social media into your overall marketing plan, it should become a major piece of your communication package or you simply shouldn’t do it.
Paid Search (PPC) – Paid advertising can be a great way of attracting some immediate visibility and traffic to your website, and there are many situations when it makes sense for your business. At LaunchDM, we manage a multi-million dollar advertising budget for our clients throughout the year on the Google AdWords and Microsoft Search Advertising platforms. With a quick analysis, we can tell you if a PPC campaign would be useful for your business.
Mobile Marketing – Tablets and smartphones are everywhere today, and this creates an amazing number of opportunities for your business to connect with consumers. But the user experiences must be optimized to work well on every mobile format and not just old desktop browsers. LaunchDM’s solutions can help you improve your targeting, customize your brand messaging, and focus on the people who are most likely to convert into customers.
LaunchDM is passionate about putting our skills as a marketing agency to work to help you reach your customers in Berks County through innovative web, mobile & branding solutions. Make a call today to find out more about our talented team of professionals who can help you take your brand to a whole new level.