At LaunchDM, we can help you do social media right, from design to strategy to implementation. When you’re ready to get your feet wet with social media marketing in Berks County, give us a try.
Social Media Marketing (SMM) is described as the process of gaining traffic or attention through social media sites. It’s a necessary component of almost any company’s web presence and can be a great way to build links that support your overall SEO efforts.
Some agencies look at social media as just another necessary evil. They churn out finely crafted message to the masses without any focus, as if the quantity of tweets and posts and “friends” is more important than the quality. They publish your content and disappear. They are missing the big picture: the energy of social media comes from interaction, participation, and collaboration.
Building relationships in social media is what eventually builds brand buzz. What’s the point of linking to your Facebook, Twitter or MySpace page if you never acknowledge your audience? If you choose to incorporate social media into your overall marketing plan it should become a major piece of your communication package or you simply shouldn’t do it.
Social media marketing is all about relationships, and it’s essential to understand the fundamentals:
- It’s a two-way street.
Your interactions need to be more than a sales pitch. Online users are a fickle bunch. You will quickly lose their attention if you claim you’re there to answer their questions, and then just sell, sell, sell. If you listen and invest the time in building your community, focusing on what is important to your target audience, they will find you interesting, maybe even inspiring, and beat a path to your door.
- It’s a commitment. Building healthy long-term relationships takes time, and you may not see instant results from all of your hard work. Continue to share thoughts, information and opinions about the things your audience cares about, but be consistent. Marketing can’t cure a bad customer experience. Listen more than you talk, give more than you expect to receive, and you will reap the substantial rewards.
- It’s a potential goldmine. A recent survey showed that nearly 75% of American participants learned about a product online, and 51% of them purchased a product based on an online recommendation from someone in their social circles. But until you engage fans and create value, they are worthless. There is more to it than merely using the tools. When you become more customer centric and put your customers at the center of your business, it can generate more traffic to your web content (brand) than you thought possible.
Becoming well known as the authority in your niche is simple but difficult. There’s no way to do it overnight, but using these social media fundamentals can point you in the right direction. If you do it right and take it seriously, you can become part of “the conversation” instead of sitting back and wondering what all of the hubbub is about.
At LaunchDM, we can help you do social media right, from design to strategy to implementation. If you’re ready to get started with social media marketing in Berks County, we’re ready to help.
Berks County social media marketing – let’s do it!