LaunchDM has been developing Web solutions since 1997. If your business is considering developing a mobile app for your business here in Berks County (whether it be in Reading, Lancaster, Lebanon, Allentown, or anywhere else in the area) let LaunchDM help you “mobilize” and drastically improve the overall experience of your sales team and your customers.
Businesses are going mobile faster than ever, and mobile apps are at the forefront of the trend. This is undoubtedly because the experts tell us that 58% of American adults have a smartphone, 42% of American adults own a tablet, and these mobile users spend 89% of their time using apps.
Mobile applications are popular because they’re convenient and easier to navigate and often more responsive than websites. If you don’t have an app, chances are that people aren’t interacting with your business when they reach for their smartphone or tablet.
Native apps are built for one specific mobile device, are downloaded from an app marketplace, like the App Store or Google Play, and installed directly onto the device. Web apps, on the other hand, are accessed via the mobile device’s Web browser. They are essentially HTML5 websites with user interfaces, buttons, controls, layouts, etc. that have been optimized for use on a smartphone or tablet.
Whether you want to mobilize your sales team or market your products and services to consumers with a well-designed mobile app, our know-how can help you develop one that will add value for your business and keep your customers excited about your brand.
Consumer Mobile Apps
People use mobile apps to perform a wide range of tasks on the go, and the apps provide a new way for you to connect with customers. Creating a mobile application for your Berks County business allows your customers to find you, access your services and interact with you. And they have bigger and bigger expectations for 24/7 service. Allowing customers to get up-to-date information and answers around the clock right from their smartphones or tablets will drastically improve their overall experience.
Use consumer mobile apps to develop real relationships and brand loyalty. Send targeted, personalized messages to your customers to interest them in specific products and increase sales. Listen to their likes and dislikes to find out what’s working and what you could do better.
Enterprise Mobile Apps
Unlike consumer apps, enterprise level mobile apps are usually more complicated. Consumer apps can often stand alone, depending on why they were created, but businesses looking to simplify complex business processes and make it easier for employees to work efficiently may find relief in enterprise apps that are integrated with backend data systems.
Enterprise apps can either be native or multi- platform compatible. While the native apps are preferred by many businesses, primarily for their speed and ability to leverage the native features of smartphones, such as their cameras and GPS systems, those who implement Bring Your Own Device (BYOD) policies prefer cross-platform compatible mobile apps. Of course, both consumer-centered mobile apps and enterprise mobile apps can be developed to run on any of the mobile platforms, such as Android, iOS, Windows, and BlackBerry among others.
When done the right way, mobile can open new doors for your business and your brand. It’s more important than ever to capture consumers and employees by offering them a unique mobile experience that will enhance their everyday routines. When you’re ready to explore the possibilities of mobile app development in Berks County, give LaunchDM a shout!