Strong brands don’t just happen. Whether your Berks County, PA business needs a new logo design or you are interested in complete brand identity packages, LaunchDM can help.
As an international creative digital marketing studio, the LaunchDM design team works on digital and traditional projects of all sizes, from designing websites and logos, to packaging for gourmet snack foods, to interactive digital experiences for clients’ trade-show booths.
Since 1997, we have developed a reputation as a leading digital agency in the most competitive online markets, including manufacturing, finance, health, real estate, food, sports, and more, with a client list that includes companies as diverse as SweetStreet.com, a premier innovator in the world of gourmet desserts, and Carpenter, a leading producer and distributor of premium specialty alloys.
Elements of a Successful Brand
LaunchDM has a passion for launching, refreshing and propelling brands to send the right message to your customers. From startups just finding their feet, to established businesses with decades of brand history, we specialize in bringing ideas and identities to life by working with you in these (and other) areas:
Brand Positioning – Consumers today are faced with a dizzying array of choices, and your business can’t attract a loyal following if nobody notices you. A brand’s positioning must be different, focused and relevant. FedEx, for example, revolutionized the package delivery business because they became synonymous with “overnight.” LaunchDM can help you project a distinct personality that will get your business noticed.
Brand Promise – A brand is a lot more than a logo, icon, or memorable tagline. Your brand is a promise. It’s the unique value proposition that makes your product or services desirable. The compelling benefit has to be authentic and credible, and it must be kept. Consider, for example, Southwest Airlines and its “Low fares. Nothing to hide.” What promises are you making to your clients?
Brand Personality – This is the combination of personality traits that define your brand (e.g., trustworthy, innovative) and give prospective customers something to which they can relate. Harley Davidson, for example, is a rebel. Their promotional campaigns, logo, and use of bright and dynamic colors have helped them build this personality. LaunchDM can help you build a brand that speaks in honest, human terms.
Logo – A logo is another part of building your company’s brand and identity, but it’s one of the most visible. It creates a picture in the customer’s mind about you before they ever set foot in your store or visit your website. A great logo is made up of two essential things: a great concept and great execution. Art and creativity are present in every logo we design.
Whether we are building your website, designing business cards, brochures, media kits, sales kits or other print collateral, or helping you create a captivating trade show booth experience, LaunchDM has a passion for design and is committed to producing results that are above and beyond your expectations.
Get in touch with us today to explore our extensive capabilities for logo design and complete brand identity packages that will help create a powerful impact for your Berks County, PA business. Give LaunchDM a call today to get started on your project!
