Evaluating advertising agencies in Berks County can be a huge undertaking. Some agencies are a lot larger than others, some have specialized core competencies, and others tailor their offering to a particular industry or sector. It can be difficult to find an agency that’s a perfect fit for your business.
LaunchDM has been delivering outstanding solutions for the web for 17 years. We have an established track record of providing the creative front-end design and technical back-end programming required to create engaging websites and marketing campaigns that we’re confident will connect your business to its audience.
We can help you reach your customers through professional web, mobile & branding solutions.
In the words of the widely hailed advertising executive, David Ogilvy, “There isn’t any significant difference between the various brands of whiskey, or cigarettes or beer. They are all about the same. And so are the cake mixes and the detergents, and the margarines… The manufacturer who dedicates his advertising to building the most sharply defined personality for his brand will get the largest share of the market at the highest profit.”
To help you build the best personality for your brand, we offer the following tips on how to find a great strategic partner for your advertising or marketing campaign:
- Talent and Experience. Most agencies will involve a variety of people from different departments to work on your campaign. Meet each team member in person to get a sense of the chemistry between the agency and your brand team. Ask for their names and backgrounds to understand their levels of experience and capabilities. Can the agency deliver the scope of services you need? Will they be able to start work quickly enough to meet your deadlines?
- Industry Expertise. Look for an agency with experience in your industry or business sector; one that understands the requirements of a successful marketing strategy for your type of product or service. Do they have retail experience? Are they knowledgeable about specific regulations that may apply to your industry? Keep in mind that you may run into a conflict of interest issue with an agency whose current client may consider you a competitor and not allow the agency to engage you as a new client.
- Creativity and Innovation. Successful marketing campaigns typically have an innovative creative element that will grab your target market’s attention. Ask to see concepts during the agency’s presentation to see if the creativity in their work meets your vision. Does the agency keep up with the latest technologies and marketing tactics? Can they handle responsive web design, social media marketing, app development, or digital advertising if your scope requires it?
- Collaboration with Partners. If you have other specialized partners supporting your campaign, will the primary agency you select be able to collaborate with them in the best interest of your brand? Can the agencies work together to deliver an integrated marketing approach?
LaunchDM has been providing marketing and web design services to small and large businesses in virtually every industry – manufacturing, finance, health, real estate, etc. – enabling them to take advantage of today’s growing trends in interactivity, rich media, mobile and more.
We have provided marketing and web design services for many clients in Berks County, such as Greater Reading Convention and Visitors Bureau, Berks Oral Surgery, Sweet Street Desserts, Greth Homes and EthoSource Office Furniture.
Whatever criteria you use to evaluate advertising agencies for your business in Berks County, LaunchDM would be delighted to be considered as a potential strategic partner.
