Whether you own a restaurant in Austin, sell insurance, or manufacture widgets for an international market, SEO agencies like LaunchDM can help customers find you on the Web and generate more clicks and more calls to your business.
Search Engine Optimization, or SEO, is the simple act of helping businesses get discovered by search engines and ranked high on the search results page for words and phrases that relate to their business.
LaunchDM has a unique approach to SEO. Our in-house team has decades of experience in all of the leading web technologies and can address any on-site or off-site search engine optimization your site may need. We’re happy to help you realize its value and understand what it is that the SEO consultant you hire might do all day!
What SEO Consultants Do All Day
Search optimization is a complicated process. We work hard to make your website and your brand more visible online… and more profitable. Here are a few of the tasks that might keep us busy all day.
Site audits
Site audits are the first step in the optimization process. The results tell us about the strengths and weaknesses of your site (and those of your biggest competitors), and enable us to customize a digital marketing strategy for your unique business.
At LaunchDM, we use a variety of tools and analytical software that help us measure every tiny detail of your traffic. These web analytics are indispensable in helping us develop a successful growth plan for your business.
A holistic approach
Search engine optimization can’t really stand alone. The best results can be achieved in conjunction with other strategies, like a professionally designed (and mobile-friendly) website and an incredibly lucrative form of digital advertising called Pay-Per-Click (PPC) or Paid Search. A combination of methods can give you a leg up on the competition and a better chance of rising to the top of the search results pages.
Even if you don’t have a big budget for paid advertising, it may make sense in some situations. If you’re looking for some quick visibility, a strategic short-term PPC campaign can help you achieve it. Of course, organic SEO is a less expensive way to gain credibility over the long haul, so we wouldn’t advise you to rely strictly on PPC to drive traffic to your site.
Keyword analysis
The more commonly searched-for words and phrases your site uses, the more traffic it will get. We’ll research your industry to find the keywords that are most likely to convert into customers and discuss with you those you may want to optimize for rankings.
If your competitors are performing poorly in the search results, you may be able to achieve quick success. Otherwise, as we refine our strategies from day to day, most clients can look for improvements within about 4 to 6 months.
Ongoing strategies
Part of our ongoing SEO strategy at LaunchDM is to find ways to improve your status as a recognized authority in your industry – something that equates to higher rankings.
We’ll ensure on an ongoing basis that every page of your website offers compelling content your visitors really need or want. We’ll work to give that content an audience by establishing a well-connected presence for your business on all key social media platforms to strengthen customer loyalty and relationships.
Measuring & reporting
Just as important as everything we described above is the measuring and reporting of the results of your SEO strategy. If a client isn’t getting the results they wanted, it could be a signal that some part of the strategy needs to be changed. If things are going well, we’ll concentrate our efforts on finding new ways to help your business keep growing.
The bottom line is that search engine optimization is never really “done.” Search algorithms constantly change; consumers change how they search for things; and your competitors will continue to improve. These are the factors that keep us on our toes, adjusting our strategies to meet your new business demands.
When you’re looking for SEO agencies in Austin, TX with the skills to help your organization succeed on the Web, get in touch with LaunchDM. We would be delighted to help!
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