How can you leverage the immense power of the Internet to attract more prospects and visitors to your business in Austin, Texas? SEO, of course! As part of a comprehensive marketing strategy, search engine optimization that’s properly done can impact your bottom line and provide an excellent return on your investment.
LaunchDM has an in-house team with extensive expertise in all of the leading web technologies and can address any on-site or off-site search engine optimization your site may need. Whether your Austin-based business is considering an online advertising Pay-Per-Click (PPC) campaign or you need to have your mobile site SEO-optimized, we’re here to help.
What is SEO anyway?
Search Engine Optimization, or SEO, is one component of Search Engine Marketing (SEM). It is a technique that incorporates keyword phrases that are relevant to your products and services into your website content, advertising, marketing collateral, social media posts, and everything else you publish, to help visitors find you on the Web.
When Google (and other search engines) “sees” those key phrases, it analyzes your content and looks at links you have earned from relevant, high-quality sites and other factors to determine if you may be an “authority” in your industry. If you’ve properly optimized your site, Google will reward you by promoting you to the top of its search results.
For example, if you are a manufacturer of modular buildings, such as Modular Genius, you would want users to find your business at or near the top of the Google and Bing results when they search for phrases like “portable modular classrooms.” If you provide important tourism information, as does the Greater Reading Convention and Visitors Bureau, you would want users to find you quickly when they search for phrases like “covered bridges in Berks County, PA.”
In the old days of SEO, you could build thousand of random, unrelated links back to your website and see your site rise to the top of the search results. Today this is considered unethical (Black Hat SEO), and techniques like this can actually get your site penalized and completely banned from Google.
At LaunchDM, we are experts at discovering the optimal keywords for your business and your industry sector. Many of our clients have enjoyed increases of 50% to 600% in their search engine traffic– and that’s just in just one year. We have provided world class SEO services for companies as large as Giorgio Mushrooms, US Boiler, Carpenter Technology, Sovereign Bank / Banco Santander (one of the world’s largest banks), and Salesforce, just to name a few.
Other SEO Factors
- Mobile SEO is more important than ever. The latest reports indicate that 96% of smartphone users are researching and buying products or services on their mobile devices. It’s not enough to have a well-optimized website; it has to be responsive to different screen sizes and provide a good user experience that doesn’t involve pinching and zooming. If your business has a local element, optimizing your content for mobile search can be particularly lucrative because it can help users find you instantly.
- Consistency matters. Your work isn’t over when you reach the top of the search results. To stay there, you’ll have to provide value to searchers with a steady flow of fresh content and online interaction. 90% of Internet searchers do not go past the first page of results, so you will want to work hard at maintaining your great rankings.
- Social media continues to have an impact. Engaging in social media, such as Facebook, Twitter, YouTube, Pinterest, Instagram, etc., is an excellent way to build buzz for your brand and reach a wider audience. It can also help your business build a reputation for being interested in your customers and providing information they find valuable. Social media marketing is an excellent companion to SEO.
Consider LaunchDM for your SEO work and your Austin-based business can start reaping the rewards. Call us today at (610) 898-1330 for a free consultation with our search engine marketing team.
For more information, here are some additional links that may be of interest: