Search engine marketing is a constantly evolving process. To keep your business in Austin growing, LaunchDM can improve your current marketing strategy and help make your business a powerhouse in its industry.
Marketing as defined by Wikipedia is, “communicating the value of a product, service or brand to customers, for the purpose of promoting or selling that product, service, or brand.” Whether you choose traditional strategies, digital strategies, or a potent combination of the two, marketing your business is a no-brainer.
LaunchDM offers a mixture of technical expertise, artistic aptitude and extensive experience in a wide range of industries. We have provided marketing and web design services for a diverse group of clients for nearly 20 years, including Sovereign Bank / Banco Santander (one of the largest banks in the world), U.S. Boiler, Omni Cable, Salesforce, and Sweet Street Desserts.
By combining our expertise in SEO, SEM and analytics with our extensive media relationships and industry resources, we can identify everything your audience and market demand. With a quick analysis, we can tell you how much impact better search engine optimization might have or whether a short- or long-term Paid Search campaign would be a viable way to market your business.
LaunchDM’s full suite of marketing and advertising services includes:
- Web, mobile, social and digital creative
- Brand identity development
- Mobile design & development
- Search engine marketing (SEM)
- Organic search engine optimization (SEO)
- Paid search (PPC)
- Social media marketing (SMM)
- Conversion rate optimization (CRO)
- Mobile app development
- eCommerce optimization
- Quantitative and qualitative research
- Product and concept testing
- Graphics and packaging design
- Content creation
- Experiential marketing
- Event marketing
- Social strategy and management
- Content management systems (CMS)
A Few of Today’s SEM Trends
Mobile
It’s critical today to factor mobile search into your overall marketing strategy. Mobile search volume has now overtaken desktop search volume due to a massive shift to smartphones, tablets and other mobile devices. Most people, however, will continue to be multi-device users. Even though it’s imperative to have a website that’s properly optimized for mobile devices so that you don’t lose out in the SERPs, you’ll have to keep up your non-mobile marketing efforts as well.
Social
You may have noticed more content from Twitter and Facebook in your search results lately. Google has been indexing social media content at warp speed, and it could have long-term implications for your SEO. LaunchDM can help you improve your company’s social media presence to take advantage of the opportunities.
Paid Search
Paid advertising can be a great way to attract immediate visibility and traffic to your site, and there are many situations when it may make sense for your business. Today, there are new ways to combine and highlight key aspects of your business via a variety of new ad features. Mobile PPC is growing rapidly. There are also massive opportunities for creating low-cost video ads on YouTube.
As a leading search engine marketing agency, LaunchDM offers market insight, strategic creative, and measurable tactics that will ensure the success of your campaigns in Austin, as well as nationally and internationally. Call us today at 610-898-1330 to discuss your needs with our talented team of professionals!
