There are lots of dos and don’ts associated with SEO, and constant changes keep consultants like LaunchDM on our toes. We can help your business in Austin take advantage of all of the marketing opportunities available online and help you achieve higher search rankings.
The primary goal of a digital marketing agency like LaunchDM is to provide you with great insight and recommendations on which solutions may work best for your brand and get you the best results.
We help you promote your business through digital media – the Web and mobile technology. In other words, whether you need a world-class responsive website design, search engine optimization (SEO), search engine marketing (SEM), or a pay-per-click (PPC) campaign, we can help you navigate the technological seas while you focus on the things you do best.
In the case of SEO, we will analyze your site to see whether you are making the most of your Web presence and reaching out to the greatest number of potential customers.
SEO focuses on organic (unpaid) search results. It’s a cost-effective way of getting to the top of the search results when a user searches for keywords related to your business. The beauty of the Internet is that it levels the playing field. Even if you’re working with a limited budget, you can compete with large brands that have vast marketing budgets.
We have provided world-class search engine optimization services for companies as large as Giorgio Mushrooms, US Boiler, Carpenter Technology, Sovereign Bank / Banco Santander (one of the world’s largest banks), and Salesforce, to name just a few.
How SEO Works
SEO is a technique that incorporates keyword phrases that are relevant to your products and services into your website content, your advertising, marketing collateral, social media posts, and everything else you publish, to help visitors find you on the Web.
When Google (and other search engines) discovers those key phrases, it reviews your content and assesses links you’ve earned from relevant, high-quality sites to determine if you may be an “authority” in your industry. If your site has been properly optimized, Google will reward you by promoting you to the top of its search results.
For example, if you manufacture custom architectural signage, such as L & H Sign Company, you would want searchers to find your business at or near the top of the Google and Bing results when they search for phrases like “wayfinding signage design.” If you design and manufacture modular buildings, as does Modular Genius, you would like to be found quickly when people search for “portable modular classrooms.”
The expert SEO consultants at LaunchDM will discover the optimal keywords for your business and your industry sector. We can find the gaps in your keyword and content strategies that your competitors are targeting, but you are not, which are leaving you at a disadvantage when it comes to ranking. Many of our clients have enjoyed increases of 50% to 600% in their search engine traffic– and that’s just in just one year!
Of course, earning more traffic is just one part of SEO. Providing a better user experience, increasing your conversions, and expanding your business are some of the other benefits. Your site doesn’t need millions of visitors if, through expert conversion rate optimization (CRO), you can convert the ones who like what you have to offer into customers.
From SEO to content marketing to social media and more, the consultants at LaunchDM can help you create a comprehensive strategy for your Austin business and get positive results now. Call us today at 610-898-1330 to get started!
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